The Economic Times
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| 14 July, 2020, 02:43 AM IST | E-Paper

    Preethi Chamikutty

    Articles by the author

    How mobile phone manufacturers are trying to save musicWill Parle-G be relevant to the next generation?Aawaz - an app to send an alert by people in distress"Social media has the potential for co-creation"
    10 lessons each that marketers, agencies & consumers did not learn in 2012UK pizza chain, PizzaExpress now in MumbaiMirinda advertisement: Can Asin match the charisma of  Rajinikanth, Sridevi and Kamal HassanRuchi Soya extends Nutrela into table spread category
    Will the SMS be around for another generation?Publicis Groupe announces two acquisitions in IndiaCan Cadbury, Parle, Britannia replace mithai with chocolates, confectionery and biscuitsMaggi still rules the roost: HUL and GSK Consumer still have to get their act right in instant noodles category
    I am here to build a company, says David Mayo, CEO, Bates AsiaMost Trusted Brands 2012: Britannia climbs five spots to number two; beats Nokia and other HUL productsLenovo launches smartphones in India
    Lenovo launches smartphones in India
    01 Nov 2012 07:04 PM IST
    Lenovo launches smartphones in India
    Lenovo launches smartphones in India
    01 Nov 2012 07:04 PM IST
    The social and mobile business model is yet to be proven: Nick Emery, CEO, Mindshare WorldwideEndemol plants to shift from reality shows to fictionDabur's Real beats Pepsi's Tropicana and Coke's Minute Maid, takes lead in packaged juice marketWill Cinthol's new ad campaign be able to capture youth's attention?
    How FILA's Gene Yoon plans to build a strong brand presence in IndiaHow Prasoon & Piyush Pandey turned Fevicol into one of the India's most popular brandsHow Fevicol went on to enjoy equity that billion dollar cola and soap labels doVisa globally moves its creative duties from TBWA to BBDO
    Center Fruit's 'Guide' ad flavourless and chewyAmagi an all-in-one shop of TV advertising for small, regional businessesWe don't want to be just another agency doing advertising: Gautam Talwar, Rediffusion YRCustomer is King, but the HNI is Emperor
    Brazilian footwear brand Havaianas enters IndiaBranded gold & diamond jewellery attracting Indian buyersBrand extension: Axe struts into the men's soap spaceBlast From The Past: Rajiv Agarwal back with Nexus Equity
    The needs of a sizeable senior population can throw up plenty of opportunities for marketers: Euro RSCG studyCan Sanjay Thapar help Bates to remove the 'troubled agency' tagSix recent 'indovations' based on feedback from the local consumerBajaj Allianz takes the football route to Indians heart
    Imagination, a London based creative agency enters Indian market'Complete Man' advertising for Raymond, the oldest campaigns, still not too differentToyota rides on Waku Doki to connect with youthIdeaDemocracy: An online design and communication crowd-sourcing agency
    Branded salons take off as the great Indian middle class’ desire to be groomed, styled and pamperedBlogging site IndiBlogger is helping brands talk to customers in a whole new waySports is the next frontier for Dolby: Mahesh Sundaram, VP, APAC, Dolby LaboratoriesLG has to step up on innovation and new launches as competition intensifies
    Ashok Leyland signs MS Dhoni as brand ambassadorSony working on new all-in-one smartphone, hopes to make a turnaround in mobile space
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