The Economic Times
English EditionEnglish Editionहिन्दीગુજરાતી
| 11 August, 2020, 09:44 AM IST | E-Paper
Search
+

    Pritha Mitra Dasgupta

    Articles by the author

    Chinese smartphone makers LeEco, Vivo and Oppo displace ecommerce companies as top advertising spendersSnapdeal appoints BBH as creative agencyAdvertising spends to fire up in 2018: Ernst & YoungKingfisher trademark high on brand recall but low on brand valuation
    Future Group to bring out ads using word play targeting Flipkart, SnapdealPrime Focus revamps advertising businessSun Pharma hires Mullen Lintas for Pepmelt campaignMcCann Worldgroup returns to Goafest
    McCann Worldgroup returns to Goafest
    26 Feb 2016 04:22 PM IST
    DDB Mudra pips TBWA for Adidas India accountNBCUniversal's subsidiary signs deal with Mumbai-based Black White OrangeFacebook did not get its 'Free Basics' campaign right: Brand consultantsMcCann Health bags creative mandate for Health Care at Home India
    Portea Medical launches its first advertising campaignTATA launches Grand Coffee & Fusion Tea, wants to focus on young consumersIndia recovers one spot on Gunn Report to rank No. 13; JWT India tops the listFormer Dentsu partner Swati Bhattacharya joins FCB Ulka as chief creative head
    Dentsu Aegis to bring MKTG to India, merge it with Fountainhead EntertainmentnexGTV, a video entertainment mobile app platform ropes in Priyanka Chopra for a mobile series'Jugaad' backfires: Ogilvy & Mather, Autumn Worldwide end up with similar TV adsCreativeland Asia grabs global creative mandate for Micromax Informative
    Red Label and Yash Raj Films launch India’s first transgender music group, Six Pack BandWieden+Kennedy’s V Sunil, Mohit Jayal move out of advertisingFacebook's Free Basics advertising campaign runs into fresh troubles with ASCIScarecrow Communication bags Pulse candy account
    Black White Orange secures Rs 2 crore funding from Collaborative Licensing VenturesDentsu Aegis Network brings The Story Lab to IndiaDisney signs 50-odd brand associations for Star WarsTo stretch or not: Is it a good idea for brands to stray from their core strength?
    K Sera Sera and United Media Works merge to form joint venture KSSUMW DigitalClear Channel exits venture with DDB Mudra; Gour Gupta picks up 51%Crayon Data to set up base in India in alliance with WPPIndia’s media & entertainment business ranks 4 in the world in attracting investment: EY report
    SonyLIV adopts paid distribution model for its movie genreEcommerce players to help India’s 2016 advertisement spend grow 13%Dilwale, Bajirao Mastani's December 18 box office clash may spoil exhibitors’ ad revenueVizeum's former MD S Yesudas launches his own ad agency Triggerbridge
    Prasoon Joshi’s Happydent commercial among 20 best ads of 21st century: ReportThe Future 100: Trends and changes to watch in 2016 reportSasha Chettri, a trainee copywriter, unexpectedly bags Airtel campaign by TaprootVague guidelines help liquor cos promote brands via Facebook, Twitter and other digital platform
    Platinum Media’s Basabdatta Chowdhury to be Starcom Mediavest Group COONielsen launches India’s first digital advertisement measurement systemHDFC Bank picks advertising  agency Leo Burnett for new brand campaignMSM bags broadcast rights of Pro Wrestling League for five years
    Is WPP's expected acquisition of Rediffusion 15 years too late?Sagar Mahabaleshwarkar to join Cheil as creative headAskme to sponsor second edition of Grand Diwali MelaWPP to finally take control of Rediffusion; Y&R to raise stake in Arun Nanda-led agency to 86%
    Dentsu Aegis buys Fountainhead Entertainment in Rs 300-400 crore dealUnited Spirits ventures into regional cinema production to promote BagpiperTwitter won't force traditional mediums into extinction: WPP chief Sir Martin SorrellTAM, IMRB to jointly launch TeleWeb
    TAM, IMRB to jointly launch TeleWeb
    14 Oct 2015 02:14 AM IST
    Flipkart, Amazon and Snapdeal turn to print media for Diwali ad warCarat bags chunk of Mondelez International global media accountIf China is successful, India will be even more successful: Martin Sorrell CEO, WPPESPN to make comeback on Indian TV, partners MSM for channel
    Amul digital ad draws flak for being sexistFormer Dentsu CEO Arijit Ray launches new advertising agencyStar and Sony betting big on their apps complementing their TV programmingAssociation with latest James Bond movie 'Spectre' to cost advertisers a bomb
    Advertising Club of Bombay elects Raj Nayak as presidentSome of TV's most bloody battles fought over audience measurement systemsFlipkart, Amazon and Snapdeal expected to burn Rs 2,000 crore in months leading to DiwaliFat pay packets for YouTube and Twitter content creators. Are the world's hottest brands missing a trick?
    Sam Balsara's Madison World may lose Mondelez media dealRunning global businesses from Asia is logistically tricky, says GroupM's Dominic ProctorHow Indrani and husband Peter Mukerjea lost the plot at INX MediaFormer Dentsu India chief Sandeep Goyal to launch equal JV with Zeotap
    BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaIndrani Mukerjea a deeply ambitious woman who wanted to be famous, say people who knew herWith Group CEO Madhukar Kamath's retirement coming close, is DDB Mudra in crisis?Twitter gets sweeter for celebrity endorsers: Trend of paid celebrity tweets catching on in India
    Shavon Barua joins PHD as managing partnerOn-screen cinema advertising a hit, thanks to multiplexes and aggressive marketingKids' TV channels struggling for business find salvation in ads aimed at parentsEcommerce, technology firms to boost cricket advertising by 15-20% in next 3 years
    Contract Advertising bags Truecaller contractRediffusion Y&R appoints new CSO Navonil ChatterjeeRohit Ohri to join FCB Ulka as CEO in January 2016Mindshare, Kinetic Worldwide bag 'Make in India' media mandate; DIPP to spend up to Rs 150 crore campaign annually
    Publicis elevates Partha Sinha, Bobby Pawar as MDsRediffusion Y&R appoints Jaideep Mahajan national creative headZee Group bans use of mobile phones in all its officesZee extends 'no mobile phone in office' policy to all group companies
    IPL verdict: BCCI may have to compensate sponsors for Srinivasan's sinsFirstcry.com ropes in Amitabh Bachchan as brand ambassadorHere's why Tata Power and Dabur are queuing up to assist politicians in rural developmentMedia research company Rentrak ties up with Interactive Television to collect box-office data
    Research firm Rentrak ties up with WPP's Interactive Television for box-office dataJWT’s new CEO Tarun Rai targets double-digit growthColors forays into English general entertainment channel space with Colors InfinityMindshare topples Maxus, tops Indian media agency rankings
    Dentsu, Rediffusion ex-creative heads Chraneeta Mann & Nitin Suri set up ad agency The MobMiles Young, the man who built Ogilvy & Mather in A-Pac wants to teachPratap Bose ropes in 3 partners to launch marketing agency The Social Street
    The Economic Times