Ad agency to handle B2B, B2C services, replaces Wunderman Thompson
Over the last six years, more than a dozen of celebrities have made appearances in Oppo ad campaigns since its India entry.
While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
It is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions.
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV ads.
TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.
Charanjeev Singh wants to take the brand offline with its first store in Mumbai in a space his grandfather purchased after the partition of India in 1947.
Just saying ‘you’ve come a long way, baby’ doesn’t cut it anymore
Alibaba’s chief marketing officer Chris Tung on his passion for real-time data, what disappoints him about ad agencies, why he thinks the usage of ‘target audience’ is passé, and more.
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