The Economic Times
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| 11 August, 2020, 09:31 AM IST | E-Paper

    Priyanka Nair

    Articles by the author

    Ex-GroupM top executive is Publicis’ new CFOThe art and science behind rebranding and renaming a brandEffie Awards 2020: Admen now love 'meaningful work'Starcom bags upGrad’s media duties
    Starcom bags upGrad’s media duties
    06 Jan 2020 06:52 AM IST
    Saurabh Varma resigns as CEO of PublicisThe rules of brand matchmaking
    The rules of brand matchmaking
    30 Nov 2019 10:00 AM IST
    How Licious is attempting to change the way Indians buy meat and seafoodL&K Saatchi & Saatchi CEO Anil Nair steps down
    Dear customer relations: The fury of the festive shopperAirtel signs up Leo Burnett in marketing pushOppo ropes in Ranbir Kapoor, Katrina Kaif and BadshahWhy 50 years and above is the new target consumer group for some brands
    India bags four bronze Cannes Lions
    India bags four bronze Cannes Lions
    21 Jun 2019 12:12 PM IST
    India adds 4 silver Lions to its Cannes scorecardHow brands are using online influencers in TV commercials?Decoding TikTok's appeal: Fun, fad or a new 'friend'?
    For the love of beards: How this company is building a niche grooming brand for menNo headwinds for marketing to women
    No headwinds for marketing to women
    08 Mar 2019 03:51 PM IST
    Marketers shouldn’t flood users with advertising: Chris TungEnd bad practices in Data Privacy: IAA Congress speakers
    At IAA World Congress, focus is on brands and moreSuccess has not come easily for McCann, we worked for years to groom talent: Prasoon JoshiAre young Indians ‘swiping right’ on bumble’s ads?How grooming brands are chasing the new age men
    Ad agencies take decisive steps, many heads rollCan Soulfull, make ragi the quinoa of India?Can India market Ayurveda in the business of beauty?Can iD Fresh's batter business solve Indian homemakers 'trust' issues?
    Baggit's mass media campaign: What's in this bag?Will Keventers' formula work as it looks for a pan-India presence?How Nykaa has changed the way beauty products are added to the cart in IndiaSBI consolidates advertising account with Rediffusion-Y&R
    Tata Trusts makes Rediffusion its creative agencyPrahlad Kakar joins ad agency Creativeland Asia as creative mentorIs Bira going to be a keeper or beer today, gone tomorrow?Why celebrities in India are turning into fashion entrepreneurs
    Is this really brand India’s golden era? Ad experts discuss at ET Awards 2017Practo injects a new look
    Practo injects a new look
    05 Apr 2017 12:45 PM IST
    Startups are making Indians entrepreneurial: GroupM's Rob NormanIs health really wealth? RAW Pressery is betting on this notion as it flogs juices and soups
    The story behind Kashmir’s first creative shop BlackSheep.WorksJWT takes home 47 awards at Goafest 2016What ad-men would name their memoir
    What ad-men would name their memoir
    28 Oct 2015 05:18 AM IST
    Shriram Iyer is Mullen Lintas’ new NCD
    Battle of the Mixes: Future of powdered drinks like Rasna & Tang depends on reinventing themselvesWorld Environment Day: WWF, Paddy Power & Chipotle are some green ads that left an impressionDecoded: The evolving relationship status between marketers
& agenciesIs it time to take Goa out of the 'Goafest'?
    Great universal ideas win, says Abhijit Avasthi, juror at Cannes LionsUniqueness and simplicity can make it a winning idea, says Jasmin Sohrabji, juror at Cannes 2015American food brands like Burger King & Taco Bell go digital & social to win the Indian marketLife behind the lens: Five photographers who captured India's perfect brand moments
    Will a retired Tendulkar work as brand ambassador for Aviva?I was a minor when I got my first ad offer: Sachin TendulkarHow companies are using technology to boost rural marketingTwitterverse: Can a brand be enhanced by an 'Influencer'?
    Context is a critical component of effective leadership: McKinsey studyI am not a Gandhian but it can be adopted in design, says ad diva Elsie NanjiPrevious iconic Cricket World Cup campaigns'Artists are the actual rebels in advertising'
    Missed call idea: How brands use mobile more as a tool than a mediumIndia needs a design movement, says Hyphen head Prasanna SankhePrasoon is my Godfather, says McCann Worldgroup India's Denzil Machado
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