Popular Exercise: Brand valuation tools gain wider acceptance as they offer top management numbers instead of abstract forms to judge value and re-invent brands.
Top private equity fund CEOs, frustrated at poor returns and fettered by the lack of operational freedom, are making a beeline for the exit door. ET looks at the revolving door of a sector that has invested some $50 billion in India, but has struggled to find its feet.
An SEZ, a proposed airport and a trans-harbour link coupled with rising corporate interest have turned this village in the boondocks into a land of plenty.
Large business groups were not the first to enter the renewable energy space, but are now cranking up capacity for the long haul.
With falling returns and edgy investors, the industry faces a crisis of confidence. ET spoke to fund heads to draw six new ideas for the industry.
The fertile target group that these events offer, as spendthrift attendees aged 18-40 throng the venues and give these firms a readymade audience for their products.
In this adaptation of an international campaign, Snickers makes a case for hunger and temper tantrums going hand in hand. But is the fading star charisma of Rekha and Urmila Matondkar enough to leave the Indian consumer satisfied?
With over 100 mn Indians on FB, Twitter, LinkedIN, marketers are convinced this is a viable way to engage with consumers.
From the loyal pug to the playful Zoozoos, mobile services firm Vodafone has used unique characters to imprint its brand on consumers' minds.
90% of respondents to the Cisco report check their phones as a matter of routine--in India its even higher at 96%, according to this study.
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