Since the last BJP government led by Rajnath Singh was voted out at the beginning of the new millennium, UP has seen a bipolar polity with SP and BSP alternatively coming first and second.
The saffron party will also be raking up the Hindutva issues in the run-up to the UP Assembly elections while harping that Ram temple at Ayodhya is not a poll plank.
BJP is hopeful that AIADMK will rethink its opposition to Goods and Services Tax Bill. The Centre is also likely to help Jayalalithaa with funds.
Amit Shah has clarified that the party has not yet taken a call on whether it will declare a CM candidate in UP or not but has declared SP as its main opponent in the UP elections.
UP polls: Mulayam Singh and Mayawati chase extremely backward castes voters to deny BJP 2014-like sucess
While trying to keep their core votes together, BJP, BSP and SP, which won the 2012 polls with 29.13% votes, will fight for the non-Yadav, non-Jatav votes and Dalits.
Assembly election results: BJP spreads footprint in northeast as it wins Assam, victory gives more heft to Amit Shah
Amit Shah’s stamp will be visible in the restructuring of BJP organisation as well as the expected reshuffle in the Union Cabinet.
Swamy is seen by some BJP strategists as a useful asset in an Upper House where BJP and National Democratic Alliance are in a minority.
These rallies will focus primarily on mobilising particular OBC and Dalit castes in the region. The dates and venue will be decided in consultation with the state unit.
PM Modi has ruffled feathers and hit the headlines with his speeches in both Houses in the last two years, he has mostly kept away from the proceedings.
"Bihar would benefit from GST, Uttar Pradesh would benefit from GST. Barring one or two states, all states would have benefited from GST," he said.
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