“Digital marketing is fast emerging as the most cost-efficient option to reach out to potential customers," Ananta Singh Raghuvanshi.
Flipkart, Myntra, Jabong, Snapdeal, among others to bring down coupon discounting to 20% by 2015 end
Flipkart, Myntra, Jabong, Snapdeal, Amazon have unofficially decided to bring down coupon discounting to the global levels of 20% by the end of this calendar year.
Marquee shopping malls in India are making their old anchor tenants move to smaller spaces to make way for new global entrants such as H&M and Gap in a bid to revive footfalls.
Staying customer centric is key to retailer’s success, says Amazon India's category chief Vikas Purohit
“Once we entered we wanted to bring the right selection before going live,” he said, pointing out that Amazon has been adding fashion vendors since September 2013.
The two companies have finalised the terms of the partnership and the final agreement is expected to be signed soon.
The deal has been the works for months and is likely to come through as Exclusively founder Sunjay Guleria has agreed to the valuation.
Amazon will be shelling out almost Rs 100 crore for a multi-year association with the event which will now be called Amazon India Fashion Week.
In the US, Amazon sells private labels including Pinzon brand of towels and bed-sheets; and batteries, USB cords, laptop bags among others.Amazon , Myntra, Jabong, private labels, E-commerce, Ace Turtle,
Shoppers Stop, Lifestyle & Spencer's planning to sell products on e-commerce sites like Amazon & Flipkart
In the coming weeks, Shoppers Stop will start selling its pvt label fashion brands including Stop and Haute Curry on the online marketplaces.
While this growth is mostly powered by smaller FMCG cos with limited resources, big national brands too are increasing their presence in online shops.
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