While this growth is mostly powered by smaller FMCG companies with limited resources, big national brands too are increasing their presence in online shops not to miss out on the opportunity.
E-commerce companies estimate that India currently has just over 1,00,000 active sellers on ecommerce platforms compared to millions of online sellers in China.
SJM’s internal team, along with some help from outside experts, put together the list, and the group classifies a company local only if the firm has 50% equity held by Indians.
Earlier this year, Reliance snapped up Network 18, which operates a clutch of television channels, including CNBC TV 18, CNN IBN and IBN 7.
The move comes at a time when a burgeoning number of Indian consumers are shifting a good part of their shopping to e-commerce players.
In the past years, most brands would put up the sale signs in January. This year, for most brands, sales picked up only post Diwali and a lot of stock is still lying in the stores.
Several companies that deliver shipments for online retailers are bearing the brunt of the upheaval in India’s aviation sector.
Snapdeal was one of the first enterprise clients for Unicommerce and, Karun Singla, one of the founders of Unicommerce.
Bata, which currently operates around 1,400 stores nationwide with an annual revenue of about Rs 2,000 crore, is eyeing $1-billion.
Puma has stopped selling some high-end products on e-commerce sites. Next season, it will fully separate lines for the two retail avenues.
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