One of the things we could address with Smart Campaigns is getting an ad from a small business before a relevant audience. This is particularly important to small businesses with niche locations and products.
HDFC Bank is 2018’s most valuable Indian brand followed by one of the country’s oldest brands, LIC. IT services major TCS took third place.
Specialist brands run as joint ventures like Wunderman for direct marketing and Sudler & Hennessey for healthcare will now be known as Rediffusion Direct and Rediffusion Health.
The new Congress playbook proves you can teach an old dog new tricks. But are they clever enough to woo the nation?
Ever since George’s departure, rumour mills in the ad industry have been rife with speculation that George and Balki, who quit MullenLowe Lintas Group in 2016 to focus on his career as a filmmaker, may collaborate in the future.
The text that accompanied an anti-kidnapping ad from Pak is now a grim reality in India, where a modified version of it is leading to widespread lynching.
Sorrell will be the executive chairman of S4 Capital. His return to the marketing business comes six weeks after his exit from WPP.
Rele started off believing MNCs and Indian firms that mimicked their offering were missing a trick, by skewing so heavily towards ‘global’ favourites like chocolate, strawberry and vanilla.
The story of how Flipkart became a household name starts with a client team very annoyed by the first commercial for the brand.
Sorrell’s departure comes in the wake of allegations of misconduct that were being investigated by the board at WPP.
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