Staples are available for a cheaper price on JioMart compared to rivals like BigBasket.
Recently, the Advertising Standards Council of India (ASCI), a voluntary self-regulatory organisation found 50 ad campaigns by ayurveda and homoeopathic drug makers offering a cure for Covid-19 in April alone. While the council flagged these misleading claims to the union government for action, it does not have the power to take any action against these advertisers on its own.
With despair and doom all around, and people still stuck in their houses thanks to the coronavirus there's a seemingly a small ray of sunshine - positive advertising campaigns - with many popular brands using slogans of hope for their pandemic adverts.
Malls are at about 35% of pre-Covid levels, while in high street, it’s about 70%, Benetton India CEO said. However, shopping centres in smaller towns are faring better.
HUL said that it's Immunity Boosting Hand Sanitizer not only kills germs and virus but also enhances the innate immunity of the skin. "Our product formulation and claims are based on robust scientific evidence," said a company spokesperson to an email seeking response to the allegations.
Advertising has been mostly driven by the fast moving consumer goods category, which comprises essential commodities such as rice, pulses, oil, sugar, salt and others. The movement and sale of essential goods was permitted throughout the lockdown and hence, the demand and advertising also continued.
Within days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent of the pre-covid days, say top media buyers in the country. Apart from mass media like television and print, outdoor advertising has also seen an uptake.
A cup of hot coffee or tea may not be one's natural choice of drink on a muggy afternoon, but a lot of Indians are apparently opting for hot beverages this summer believing it can protect them from Covid-19.
Retailers like Metro Cash and Carry, Walmart, Lots Wholesale, MaxWholesale and others have witnessed an increase of 30%-160% in the sale of these products compared to the pre-covid days.
From UV baggage scanners and using expensive chemicals to sanitise washrooms and common areas to ensuring contactless parking and adherence to social distancing norms, malls are rolling out measures to make shoppers feel safe.
- No blogs yet have been written by the author, we’re sure the author will contribute one soon