The Economic Times
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| 22 September, 2020, 10:13 PM IST | E-Paper
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    Soumya Gupta

    Senior Staff Writer, ET Prime

    I track India’s rapidly growing and mutating consumer economy at ET Prime. Earlier, I worked as a consumer-beat reporter at Mint, and at Fortune India magazine where I wrote about startups, enterpris ...

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    Articles by the author

    Shopify is quietly fuelling India’s challenger brands. Now, it needs to nurture the ecosystem.Bezos lands a left hook: there’s an e-commerce signal from the Flipkart vs. Amazon mobile-sales boutContracting wages, returning migrants: rural wage workers have no income to help revive the economyToo little, too late? Fashion-store chains take to D2C as a last-minute effort to save business
    Faasos wants to make DIY meal kits hot again, but high operational costs are a dampenerA stopgap amid the pandemic: why D2C sales can never match the scale of India’s general tradeHow AnKa SumMor found a way to disrupt India’s age-old consumer-goods distribution systemInstagram Reels can replace TikTok for real. But it must mend the chinks: missing features, ecosystem.
    JioMart wants to revolutionise the e-grocery space. It’s starting with the humble kiranasSeeking value in the house that Kishore Biyani builtIndian video apps need to fix their tech and interface fast to fill the void left by TikTokBeauty brands know “fair” is foul. But the industry just can’t do away with it.
    Stuck in time, Indian sanitary-pad market needs a product shake-upTitan spent decades building a premium for its brands.Why a recession could be its payoff time.Hotstar needs to look beyond cricket. Disney+ and Originals can help it create a niche.BookMyShow’s ticketing and events businesses are in ruins. Can live streaming help it stay afloat?
    Cutting down on indulgence, not on quality: how young urban India is shopping amid lockdownHumanitarian crisis, gamified. XR Labs’s Survive Covid shows the grim reality of a locked-down world.Crouching tiger is the hidden dragon. How kirana stores used novel sourcing and clever approach to inventory to win.Eat. Sleep. Exercise. Cult.Fit is helping patrons stay fit and motivated at home.
    Fresh challenge for FMCG firms: Consumers downtrade, stock up on cheaper, local brandsFood delivery in the time of lockdown: The only silver lining is the cloudDown but not out: how consumer Internet and e-commerce are coping with a contagionLockdown tip: Social distance makes the heart grow fonder for Netflix, Hotstar, Amazon Prime, MX Player, et al.
    Iska time aa gaya hai. Parle-G is back!Pehchaan kaun: TikTok, YouTube, Instagram and the anatomy of a viral songArrow-hit Arvind Fashions banks on power brands and strategy reboot for a turnaroundSwiggy, Zomato LogOut not an option, restaurants walk a tightrope amid fight for fair competition
    Go big, or go home: Lazeez Affaire to Lord of the Drinks, Priyank Sukhija’s success recipe for diningChai cafés are the hottest pick among VCs. Can they become profitable ventures in the long run?Nostalgia isn’t enough, Nokia needs a defined branding strategy to connect with peopleA disruptor in the FMCG space, Patanjali is now struggling under the weight of its own success
    Foam tech from Nasa, two options, and D2C sales: how Wakefit.co disrupted a sleepy mattress marketThin wallets and a credit squeeze: the combo choking India’s consumptionArvind Fashions wants to dominate casual wear. It needs more brands like Arrow, Calvin Klein.Gym aggregator Fitternity wants to do a Zomato and Ola in fitness. It needs a viable business model.
    From sustainable fashion to superfood: Boheco’s bet on regulated ganja to create an ecosystemFun, fat-finger, or Porinju Veliyath’s prop trade? Behind the new-found romance for Manpasand's stockEros Now ties up with Microsoft to develop OTT technologyWith Titan, all that glitters is unfortunately gold
    Dabur, Marico, Parle — the slowdown hit them differently. The common pain: cash-crunched distributors.Multiplexes are worried about Jio’s First Day First Show. Their fears may be misplaced.Wills Lifestyle shrivelled while the H&Ms and Zaras bloomed. Will ITC sell it off or shut it down?Less rain, shrinking crops, and low wages — the rural economy is reeling. Can the Budget steady it?
    Unpaid vendors, plummeting sales: Can HomeShop18’s obscure new promoter solve its cartful of problems?Crunch time: why Prataap Snacks is struggling to live up to its promise of being a small-town winnerWant to open a restaurant? Rent can sour the dream. A cloud kitchen cuts that risk. Ask Faasos.Not on the same Page: Jockey wants to go XXL, distributors say it’s a stretch
    FMCG companies, there is no rural revival. Deal with it.
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