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Grey India appoints Shalini Dam as NCD

WPP-owned Grey Worldwide India appears to have fallen back on a tested formula-appointing an insider for the top creative post.

, ET Bureau|
Sep 15, 2008, 01.56 AM IST
MUMBAI: After its experiment of hiring a national creative head from outside the agency came a cropper, WPP-owned Grey Worldwide India appears to have fallen back on a tested formula���appointing an insider for the top creative post.

The agency has named Shalini Dam as its new national creative director (NCD), who will report to Grey Group South-East Asia president Nirvik Singh. Ms Dam steps into the position vacated by Priti Nair, who joined Grey from Lowe India in September 2007, only to make an exit in July this year.

An old Grey hand, Ms Dam has been working at the agency for over a decade now���in fact, in her last assignment she was executive creative director, South-East Asia, Grey Worldwide, based out of Kuala Lumpur. ���Apart from consolidating and growing the existing business, I want to raise Grey���s creative standards and do great work,��� Ms Dam told ET. In her previous stint as a creative director in Grey India���s Delhi office, she has worked on brands like Domino���s, Samsung and Revlon.

Ms Dam���s appointment is the latest in a chain of events precipitated by the departure of ex-regional CD Raj Kurup and erstwhile NCD Prathap Suthan from Grey.

While the former quit in April 2007 to start CreativeLand Asia, the latter resigned in July 2007 to take over creative chief of Cheil Communications. The agency then hired Ms Nair from Lowe, but less than a year after joining she left Grey to head soon-to-be-launched BBH India���s creative department.

Subsequently, with the merger of Grey and Equus Red Cell on the cards, there was speculation about Equus CEO Swapan Seth taking over the creative reins of the merged entity. But with Grey-Equus merger having been put on hold, it appears that Ms Dam has the final mandate for Grey Worldwide India���s creative product.
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