The maker of Baleno, Ciaz, Swift, Alto, and the iconic 800, among others — has also aggressively promoted factory-fitted CNG car models. It is encouraging buyers to 'go gas' despite the revolting thought of waiting in long queues in one of the handful of stations that provide a top-up. Maruti, however, is hoping that with more stations, better product, resale value and efficiency, more buyers will choose CNG over other gas guzzlers. Ranjit Singh, general manager (CSR & Sustainability), Maruti Suzuki says, “minimising all environmental impacts of our products, manufacturing (plants) and supply chain operations – in the entire value chain” is what going green means to Maruti Suzuki.
However while customers want to go green, they don't necessarily want to pay more. Nor are they altruistic enough to forego certain material comforts and looks. In a market obsessed with mileage, paying extra for a green sticker on the windscreen is too high. Maruti knows this. It's, after all, the company that gave us the popular 'Kitna Deti Hai' campaign. One program that eventually leads to better mileage and green-age is 'One Gram One Component', an initiative for car weight and material consumption reduction. Every year, Maruti employees share 3 to 4 lakh suggestions through the Employee Suggestion Scheme; most of these fall into the product weight reduction category. Quite a few have been implemented. Who's the biggest loser? The Alto K10 lost 10 kg and the Swift 40 kg resulting in an increase of fuel efficiency by 3.15 kmpl and 1.84 kmpl, respectively. So, you see, there are no losers when you go green.
14 Comments on this Story
Raj1685 days ago
From PR perspective the news looks good. As a customer my cost of carrying vehicle is too high, as I have to pay through nose during servicing and under the guise of genuine parts. It was only recently CCI has passed strictures against automobile lobby. Looks like their dealernetwork is becoming Multi billionaires at the cost of Gullible customers.
CriticReview S1686 days ago
good to read,another initiative which Maruthi can consider is to Push for solar energy to charge Battery when Idle/parked, which then can be used for Headlights and AC, thus saving fuel. Also some major innovation the way Engine works such that it give maximum mileage thus reduce consumption of fuel across model.
sourav priyadarshi1686 days ago
having better fuel mileage is gud for all.. and also create a chance to get maximum efficiency and technology improvement
. i guess tht shuld be gud.