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Bajaj Auto rejigs top structure; elevates Rakesh Sharma as CCO

Rajiv Bajaj said the post of CCO was created to complement the offices of the ED (Executive Director- Pradeep Shrivastava) and CTO (Chief Technology Officer -Abraham Joseph).

ET Bureau|
Updated: Jul 24, 2018, 06.54 AM IST
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MUMBAI: Bajaj Auto, the country’s largest motorcycle exporter, has implemented a new organisation structure in order to manage the complex business environment that include intensifying regulatory requirements, competitive forces and escalating disruptive technologies, the company sais in an internal circular to its employees last week.

The company has created a new position of chief commercial officer (CCO), which will be headed by Rakesh Sharma to bring “in the alignment between a sharp & nimble front-end and a deep & modular back-end”. Sharma will report directly to the managing director Rajiv Bajaj and complement Pradeep Srivastava, the executive director of the company and the chief technology officer, Abraham Joseph.

Sharma was earlier heading the international markets division, his role will now be taken over by KS Grihapathy, the second in command for the international business.

The creation of chief commercial officer position is aimed at delivering product harmonisation leading to ‘one world, one product’, marketing synergies creating ‘one brand, one position’, customer focus resulting in ‘one company, one quality’ and corporate alignment facilitating ‘one stakeholder, one message’, Rajiv Bajaj, MD of Bajaj Auto informed his employees in a circular.

Bajaj told employees how the company has transformed itself from a domestic leader that was raised as a lowcost manufacturer of licensed technology & products, primarily scooters to a global challenger that has been raised to be a focused marketer of its proprietary technology & brands, primarily motorcycles.

“This global ride that was announced in November 2001 with the launch of the Pulsar has swiftly brought us today to a position from which we can, in this FY2019, hope to export two million vehicles representing about 40% of our production to over 70 countries across continents,” he asserted.

Under the new structure all business unit heads, Eric Vas, the motorcycle business unit (MBU), Ramesh Maheshwari, the intra-city business unit (IBU), KS Grihapathy, the export business unit (EBU) and Subash Rao, auto finance business, Amit Nandi, the probiking business unit (PBU) and Sumeet Narang, the newly conceived urbanite business unit (UBU), will be reporting to Sharma.
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