8,660.2518.8
Stock Analysis, IPO, Mutual Funds, Bonds & More

Mahindra Electric unveils new brand identity

The move is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions. The new identity further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles.

PTI|
Last Updated: Jan 30, 2020, 03.11 PM IST
0Comments
BENGALURU: Mahindra Electric Mobility Ltd, a part of the USD 20.7-billion Mahindra Group, on Monday unveiled a new corporate brand identity with a new logo and tagline, 'Spark the New.'

The move is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions, Mahindra Electric said in a statement.

"The identity also simplifies the portfolio so that the vehicles and hardware solutions are offered under ME branding and the software solutions are offered under NEMO branding," the statement said.

The new identity further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles, the company said.

The launch of the new brand coincides with the completion of over 200 million electric kilometres by Mahindra EVs on Indian road, which helped save over 22,000 metric tonnes of CO2 emissions in India, the statement said.

Also Read

Mahindra Electric in talks with global players to supply electric vehicle powertrains

Mahindra Electric expects to double EV sales in FY20 too

Mahindra Electric's EV plan on track with Rs 1,000-cr push

Mahindra Electric Mobility opens Rs 100-cr manufacturing hub in Bengaluru

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service