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The inside story of Kia Motors' smooth drive into India's competitive auto market

The inside story of Kia Motors' smooth drive into India's competitive auto market
The inside story of Kia Motors' smooth drive into India's competitive auto market
The 61-year-old South Korean was with Kia in the US before moving to India to establish Kia’s 15th manufacturing facility

Synopsis

The good tidings at the beginning have endured for Kia, which is having something of a dream run in India’s auto market, which such giants of the global auto industry as General Motors, Ford and Toyota have struggled to make a dent in.

In April 2017, a team from Korean carmaker Kia landed in Bengaluru to inspect the 535- acre site in Anantapur the government of Andhra Pradesh had identified for a car factory. Kia officials felt things were off to a great start when someone pointed out that the airport was also named Kia — Kempegowda International Airport. This was one of the two instances Kia officials found auspicious early on, says Kook Hyun Shim, the MD and CEO of Kia
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