Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
11,921.50-96.9
Stock Analysis, IPO, Mutual Funds, Bonds & More

Jeep plans mini SUV for under Rs 10L

The country is expected to take a lead as Jeep is targeting a sub four-metre version, which attracts lower excise tax and thus can be priced more aggressively.

, TNN|
Updated: Nov 18, 2016, 12.33 PM IST
0Comments
(This story originally appeared in on Nov 18, 2016)
LOS ANGELES: Iconic American SUV brand Jeep is planning a sub Rs 10-lakh global off-roader for India to take on the likes of Ford Eco Sport and Renault Duster. It is also looking at a partnership with Tata Motors for engines, transmissions and possibly new products.

Mike Manley, head of the Jeep brand, which is part of the Fiat-Chrysler Automobiles' (FCA) stable, said India is one of the “most critical“ markets for the company as it looks at a greater and stronger push into emerging countries, including Brazil and China.

The mini SUV, which is still in the drawing stage, will be the smallest in the company's line-up and India could be a global manufacturing hub for righthand drive markets. The country is expected to take a lead as Jeep is targeting a sub four-metre version, which attracts lower excise tax and thus can be priced more aggressively.

Manley said at the Los Angeles Motor Show that the vehicle will be positioned “on top of the Eco Sport“ and will be “very close“ to the Ford vehicle.

Manley said that a partnership with Tata Motors could be explored, but did not answer queries on whether he was eyeing a tie-up with the Indian company's British SUV brand Land Rover.

He said he is open to “discussions“ on exploring “opportunities“ with Tata Motors beyond the Ranjangaon joint venture (signed by parent FiatChrysler) that produces vehicles for both the companies. “Our relationship with Tata Motors is good... I would be very open to discussions with Tata about opportunities where collectively we could win,“ Manley told TOI when asked about possible joint product-development and vehicle platform strategies. Jeep will be launching a new SUV Compass in a few months and this will be the first vehicle manufactured from its factory at Ranjangaon. While Compass is likely to be positioned at Rs 15-20 lakh, Manley said the company may launch a locally-built Renegade off-roader below Compass.

(The writer is in Los Angeles at the invitation of Fiat Chrysler Automobiles)

Also Read

Mercedes-Benz opens booking for new GLE SUV

SUV buyers favour petrol models as BS-VI nears

SUV Kia Seltos unveiled in Hyderabad

Aston Martin launches first SUV, hopeful of a turnaround

An electric Mustang SUV? Detroit’s big sustainability bet

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service