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Lamborghini sees growth in smaller towns

Lamborghini is part of German auto giant Volkswagen and operates in India with dealerships at three locations - Delhi, Mumbai, and Bengaluru.

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Last Updated: Apr 08, 2017, 12.53 PM IST
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NEW DELHI: The Indian hinterland is turning out to be a success story for Italian super sports carmaker Lamborghini. The company is increasingly getting a significant portion of its sales from smaller towns and cities such as Coimbatore, Cochin, Jaipur, Kanpur, Jalandhar, Indore, Raipur, and Nagpur. Lamborghini cars sport price tags of over Rs 3 crore.

Sharad Agarwal, head of Lamborghini in India, said volumes are currently very-limited here, but hold a “high potential“ in the coming years. India is seen as a strategic and critical market by Lamborghini, and this is the reason that the company decided to have fully-owned operations here with a clearly-defined strategy for growth and expansion," Agarwal told TOI after the company launched its 'Huracan Performan te' sports car, priced at Rs 3.97 crore (ex-showroom Delhi).

Lamborghini is part of German auto giant Volkswagen and operates in India with dealerships at three locations - Delhi, Mumbai, and Bengaluru. Agarwal said while customers are always targeted in the “obvious catchment areas" like metros and larger cities, the interest of smaller towns and cities is surprising and intriguing.

“What we have realised is that there is an inherent, and growing, aspiration in tier-2 and -3 towns and cities for luxury brands. Lamborghini realises this potential and we ha ve been taking initiatives to increasingly reach out to these buyers and make them aware of our brand, our cars and their performance."

The super-luxury sports car segment in India is estimated to have accounted for sale of nearly 70 cars last year. These include brands such as Ferrari and Aston Martin. Agarwal said Lamborghini has nearly 40% share in this category as it sold 28 cars last year. "The heartening part for us is that the smaller towns and cities contributed nearly one-fifth of this volume. This has been an encouraging factor for us."

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