HDFC launches online property search portal in Kolkata
Housing finance major HDFC has expanded its services to potential customers with online property portal HDFC Red.
"It is a free service to people to help them in property search. Earlier it was done by sales team, but with the growing demand we'll now offer in more structured manner," HDFC Developers CEO Sohel I S said today.
At present, HDFC Red has primary property listing with more than 9,000 types across 2,200 projects in 13 cities of the country.
"HDFC Red aims to assist aspiring home buyers in identifying property and we are glad to launch it in the city today," HDFC DGM Rajiv Mittal said.
"Though there is no direct link between HDFC and HDFC Red, but the service will help HDFC in attracting more customers for loan," he said.
Sohel said the company might add more services like resale of the property.
HDFC officials said Fixed First scheme, which offers fixed rate for three or five years launched in September last year, was no longer doing well as home loan seekers were expecting easing of rates.