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The Economic Times

Banking for the super rich: Cool, crazy and confidential

The supplications of banks on behalf of their rich clients are endless and often bordering varied oddities.

By Shailesh Menon, ET Bureau |Updated: December 21, 2019, 07.12PM IST
Just the other day, a private bank approached Nisha Lall's team at Club Concierge with a peculiar request. The bank wanted the Club to arrange a month-long honeymoon – covering all continents - for a high-value account-holder. "It was funny because we had to pack and despatch different sets of clothes – cool cottons, thick woollens, light woollens –
individual wealth in India grew by 9.62% to reach Rs 430 lakh crore last fiscal. Close to Rs 94 lakh crore of HNI wealth is managed by banks (via bonds, FD, current deposits and savings bank deposits). Any ambitious banker would want to get more of the larger pie – even if it meant being 'Reginald Jeeves' to the rich.

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