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IPL team Mumbai Indians partners with Diesel to launch merchandise globally

Mumbai Indians collaborates with fashion brand Diesel in its first ever association with cricket to produce a limited edition collection.

, ET Bureau|
Updated: Mar 30, 2016, 07.31 PM IST
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Mumbai Indians collaborates with fashion brand Diesel in its first ever association with cricket to produce a limited edition collection.
Mumbai Indians collaborates with fashion brand Diesel in its first ever association with cricket to produce a limited edition collection.
KOLKATA: Reliance Industries-owned Indian premier league (IPL) team Mumbai Indians collaborates with fashion brand Diesel in its first ever association with cricket to produce a limited edition collection. The first collection will be launched later this year followed by a second release in the spring of 2017 and will be sold globally in all major cricket playing markets.

In a media release, Nita Ambani of Mumbai Indians said this collaboration with Diesel as a mark of truly global recognition for the brand Mumbai Indians. “It’s a momentous step for Mumbai Indians to be recognized as the most preferred global brand partner, becoming the first sports club from India to expand its footprint globally,” she said.

Diesel will be producing an exclusive line of merchandise comprising both top and bottom-wear. The collection will be available globally across popular cricket playing nations like Australia, England, South Africa among others through the Diesel footprint. In India, all the 11 stores of Diesel will stock the exclusive collection.

Renzo Rosso, founder, Diesel, said this unique collaboration with Mumbai Indians is an opportunity to fuse the Diesel creativity with the emotion and passion of the Mumbai Indians fans globally.

In the past, Diesel has had various iconic collaborations including Ducati (for the iconic Ducati Monster 1100) and the Fiat 500.

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