The Economic Times
12,055.80-63.2
Stock Analysis, IPO, Mutual Funds, Bonds & More

Emami ropes in Sania Mirza as brand ambassador of Kesh King

"Bringing in Sania Mirza as an endorser to this brand will help us generate enough attention among its target markets and audience," the firm said.

PTI|
Last Updated: Dec 21, 2015, 01.41 PM IST|Original: Dec 21, 2015, 01.39 PM IST
0Comments
NEW DELHI: Home-grown FMCG firm Emami Ltd on Monday announced tennis star Sania Mirza as the brand ambassador of hair oil and shampoo variants of its newly-acquired Kesh King brand.

"Bringing in Sania Mirza as an endorser to this brand will help us generate enough attention among its target markets and audience," Emami Ltd Director Priti Sureka said in a statement.

"The ayurvedic hair oil category is one of the most dynamic areas of growth in the Indian hair care market," she added.

Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently.

Kesh King was acquired by Emami in June 2015 for Rs 1,651 crore, marking the company's foray into the ayurvedic hair and scalp care segment. The brand portfolio includes ayurvedic medicinal oil, herbal shampoo and conditioner and ayurvedic capsules.

Also Read

Injury cuts short Sania Mirza's Grand Slam return

Azhar, Sangeeta Bijlani pose together at Asad-Anam reception; Telangana CM in attendance, Sania Mirza glitters in burgundy

Azharuddin's son Asad weds Sania Mirza's sister in a traditional ceremony; couple share 'Mr & Mrs' pictures

Sania Mirza, Azharuddin meet Telangana CM K Chandrashekar Rao, invite him for Anam-Asad's wedding

Sania Mirza turns bridesmaid in red and black at sister Anam's mehendi; Azharuddin celebrates with son Asad

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service