Srivastava will be succeeded by Neeraj Bahl who takes over charge of the Indian business as it's MD and CEO.
Taurani said the increase in competition from entry of newer brands will benefit the category considering penetration is a mere 14-15%.
The Move is part of strategy to cut costs, boost efficiency by integrating operations that have synergies.
Smaller cities, towns see big sales growth, as easy finance also aids demand.
These ACs will be sold through the portal, EESLmart.in, which marks EESL’s foray into e-commerce, an official statement said.
For the first time, TV sales have not shown the usual spike during a World Cup, following the rise in spending on ACs.
Consumer electronics makers as Sony, Samsung, LG and Panasonic have reported up to 100 pc jump in sales of large-screen TVs (55-inch and above) compared to the same period last year.
Both e-tailers, Amazon and Flipkart, have seen a spike in the sales of large-screen televisions.
Air cooler makers expect a shift in leading markets with a huge replacement demand for branded coolers.
The consumer electronics business, Panasonic's largest in India, grew 2% to Rs 4,000 crore last fiscal year.
Samsung and LG want to narrow the pricing premium over brands such as Xiaomi, TCL, Thomson and BPL.
Xiaomi said it is also the number one smart TV brand in India for three consecutive quarters in a row
According to its strategy, Hitachi, which is revamping its brand identity, would focus on south and west region markets.
Demonetisation and GST had been disturbing and affected the brand in the luxury space, says Jean-Claude Monachon, vice president of Omega.
IFB claims to be a leading domestic appliance and commercial laundry equipment supplier in South Asia.
India's stringent energy norms have pushed up prices of higher rated white goods, making a dent on sales.
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