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JBL ropes in Ranveer Singh as global brand ambassador

As part of the deal, Singh will also participate in a series of marketing initiatives to strengthen JBL's dominance in the country.

, ET Bureau|
Sep 09, 2019, 07.20 PM IST
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Singh will endorse the new range of JBL's consumer audio products in the coming months.
MUMBAI: Audio equipment maker JBL has signed Bollywood star Ranveer Singh as its newest global brand ambassador.

Singh will endorse the new range of JBL's consumer audio products in the coming months. As part of the deal, he will also participate in a series of marketing initiatives to strengthen JBL’s dominance in the country. He joins a diverse roster of Harman brand ambassadors from music, sports and entertainment, including Priyanka Chopra, AR Rahman, PV Sindhu, Demi Lovato and Quincy Jones.

"No-one can represent the true spirit and energy of JBL better than Ranveer Singh," said Pradeep Chaudhry, country manager, Harman India. "His captivating personality, contagious drive, and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level."

"It’s an honour to represent JBL – an iconic, global brand that has redefined the audio industry for the last 70 years," added Singh.

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