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    Smooth Sale-ing for Chinese brands, clock double-digit sales growth during Amazon, Flipkart events

    Synopsis

    Industry executives said several products of prominent Chinese brands have stocks running out, including offline. Brick-and-mortar retailers and said it had been business as usual as far as Chinese brands were concerned. “There has been no impact on sales of the Chinese brands,” said a senior industry executive.

    Agencies
    The CEO of a prominent Chinese electronics brand said Indian consumers want the latest technology at the right price, hence the popularity of such products.
    KOLKATA: Chinese smartphone and consumer electronics brands saw sales rise by double digits from the year earlier in sales on Amazon and Flipkart, with some products running out, three senior industry executives said, belying fears of public sentiment turning against them because of border hostilities.

    OnePlus India said Amazon had confirmed that the recently launched OnePlus Nord smartphone was the biggest-selling handset during the two-day Prime Day sale that ran August 6-7. The Flipkart Independence Day sale was on August 6-10. Amazon Freedom sale runs August 8-11.

    A Realme India spokesperson said smartphone sales grew during the two promotions. It expects to have done more than Rs 400 crore of business by gross merchandise value (GMV). The brand’s wired earphone was the best seller during the Amazon sale and all work-fromhome products sold well, the company said.

    Hundreds of thousands of Xiaomi’s four smartphone models were “sold out within seconds/minutes!” according to a tweet by Manu Kumar Jain, managing director of the India unit, which is the country’s largest smartphone maker.

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    Stocks of some models got depleted in less than 15 seconds of sales starting, according to him.

    Xiaomi, OnePlus, Oppo and Vivo didn’t respond to queries.

    TCL India country manager Mike Chen said its new premium 4K and QLED television models were sold out in less than half a day on Flipkart. Sales grew 47% in June and close to 40% in July from the respective year-earlier months. TCL sales rose 20% in the first six months of the calendar year, he said.

    The CEO of a prominent Chinese electronics brand said Indian consumers want the latest technology at the right price, hence the popularity of such products.

    Industry executives said several products of prominent Chinese brands have stocks running out, including offline. Brick-and-mortar retailers and said it had been business as usual as far as Chinese brands were concerned. “There has been no impact on sales of the Chinese brands,” said a senior industry executive.

    “It’s actually supply issues rather than demand and if supplies were more, the business would have been more. The Chinese brands did not anticipate such high business and their production too was disrupted in June and July due to the holdup of components in customs and social distancing norms in factories.”
    (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

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    118 Comments on this Story

    Mc Pant44 days ago
    Let us not forget, this could be pure Chinese sponsored propaganda, to derail our perception and encourage people to stop resisting their products. I hae not seen anyone in my wider circle buying anything Chinese in the last few months.
    Chandramohan Deshpande45 days ago
    Chinese have proved more smarter even in economic attack. I wonder why govt is sleeping over sale of chinese goods, which are luxury items are being sold through e commerce. What prevents government from issuing orders to Amazon,Flipcart to stop chinese goods or is there a bug in govt machinery.If it is so we better forget our security measures & surrender to China. Otherwise also we are used to slavery for hundreds of years.
    Ashutosh 46 days ago
    I don't know anyone in my extended circle who bought Chinese phone. I wonder who is buying?
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