The company aims to cross the Rs 100 crore revenue mark this year.
Taneja will lead the entire online business including D2C technology, e-commerce, and brand. His business acumen and deep understanding of digital marketing and analytics will enable the internet-first brand to achieve its business goals at an accelerated rate.
Before joining BSC, Taneja was the founder-CEO at Ketchupp – an online Metasearch engine for food discovery, and successfully sold the business to Cartoq.
“Digitally native vertical brands present an exciting business opportunity because of the potential scale backed by data and the ability to track user journey to the T. Technology has reached the personal care category and solving consumer problems with technology at the core is key for me,” Taneja said.
“Chirag is an accomplished marketer and experienced leader. He has expertise in implementing metrics-driven online marketing strategies, managing a P&L, growing businesses and building out committed and high-performing teams. He brings a great balance of tech and consumer to BSC. With his knack of understanding the industry, I am confident that he will achieve greater milestones and further strengthen the brand,” said Shantanu Deshpande, CEO and founder.
The company is in the process of hiring strategic partners across levels and Taneja’s appointment is the first step towards this, he added.
In December last year, BSC had raised Rs. 45 crores in Series B led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive had also participated in the round.
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