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How a clutch of skincare entrepreneurs in the West are celebrating the brown skin

How a clutch of skincare entrepreneurs in the West are celebrating the brown skin
How a clutch of skincare entrepreneurs in the West are celebrating the brown skin
Skin in the game

Synopsis

As more and more women of South Asian origin become comfortable with their looks, entrepreneurs in the West are using the opportunity to create makeup tailored for them, so that they do not have to improvise with products from mainstream brands which are often not suitable for their skin tones or hair.

Some years ago, when actor Priyanka Chopra bagged the lead role in American TV thriller Quantico, she was seen as treading a path not many South Asian celebrities had gone before. It was probably the first time a dark-skinned South Asian actor — who looked different and represented a different culture — was seen as the primary protagonist in a prime-time US TV series. Her skin, makeup, looks, hairstyle and fashion choices, reflected her
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