Branded staple foods fly off shelves as focus shifts to hygiene

Mumbai | New Delhi: Branded commodities sold by ITC, Cargill, Adani and Kohinoor surged as consumers shifted from buying loose staple products such as rice, wheat, atta and oil amid heightened health and hygiene concerns after the Covid-19 outbreak.“People now want products that have minimum human touch and even millers who were not into packaging may go for it, looking at the demand,” said Gurnam Arora, joint MD at Kohinoor Foods, which sells