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Britannia in tie-up talks with NIF for biscuits, health drinks

After Future Group tied up with NIF, Britannia Industries has expressed interest in NIF’s patented herbal food products.

Mar 10, 2011, 10.08 AM IST
AHMEDABAD: After Future Group tied up with the National Innovation Foundation (NIF) to commercialise its grassroots products, Britannia Industries has expressed interest in NIF’s patented herbal food products.

Britannia is in talks with NIF for five varieties of biscuits and two types of health drinks, which have been created by grassroots innovators.

“Britannia has shown interest in the nutraceutical products pooled by NIF. These are food products, including nutritive biscuits and health drinks. While the discussions are on, if these are commercialised , the benefits will go to the innovators who created patent products,” said Anil Gupta, executive vice-president, NIF, and faculty at the Indian Institute of Management, Ahmedabad.

The food products include high nutrient biscuits made out of traditional minor millets or small-seeded species crops. The two health drinks include a health beverage from Gujarat and a herbal tea by an innovator from Bihar.

“We have got reports from researchers saying these biscuits have a high composition of nutrients like calcium and iron whereas the beverages enhance metabolism and are great antioxidants. These are the products of the local communities made using traditional technology. We have pooled a large number of these patent products mostly from Gujarat and helped validate these innovations,” said Vipin Kumar, chief innovation officer at NIF.

An official from Britannia neither confirmed nor denied the development. In December 2010, Kishore Biyani-led Future Group tied up with NIF to commercialise grassroots ideas by creating affordable products to be sold at its outlets.

Future Group, along with the NIF, has shortlisted 50 products in categories such as home appliances, kitchen appliances, food, health care and luggage. In 2008, NIF had transferred 13 herbal technologies for pesticides and veterinary products to Hyderabad-based pharmaceutical company Matrix Biosciences.

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