How snacking all day can cut your regular meals out
Nearly three-quarters of Indian adults snacked more than they did a year ago, compared with a global average of 49%, according to a study by Mondelez International and The Harris Poll, which covered 6,000 people across 12 countries.
“Indians prefer to eat many small meals throughout the day, and are grazing a lot more now. Also, something that is unique to India is a ritual to have early morning snacks before breakfast,” said Siddhartha Mukherjee, senior director (strategy, insights and analytics) at Mondelez India. Snacking is defined as consumption of any food outside regular meals.
Thin line between snacks and meals
Companies said the line between snacks and meals seems to be blurring. “Increased spending capacity and paucity of time has ensured people look to snacks as a food option over basic meals, since it works out to be convenient and can be consumed on-the-go,” said Chandu Virani, founder, Balaji Wafers.
Nutrition can take a back seat
Sensing the change in habits, some companies are offering healthier options. “Indian consumers are increasingly preferring healthier and tastier snacking options, which often replace meals on a busy day,” said Hemant Malik, divisional chief executive, foods division, ITC Ltd, which offers atta noodles with vegetables, oat biscuits and protein power biscuits made of sattu. So far, consumers haven’t taken the bait — 77% Indians said health is less important during indulgence, and 80% feel the time and place for health and guilt are different.