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Lead is everywhere but not in our noodles: Maggi

"We do not add lead to Maggi noodles in any form at any stage," Nestle added in the advertisement.

ET Online|
Updated: Jan 07, 2019, 12.09 PM IST
Maggi noodles
Under the spotlight again, Maggie today said that its noodles are safe and it does not contain lead.

Nestle, the maker of Maggie noodles, in an advertisement (published in the Economic Times) said: "Your Maggie Noodles' safety has been confirmed and reaffirmed many times through rigorous testing by laboratories accredited by NABL (National Accreditation Board for Testing and Calibration Laboratories)."

"We do not add lead to Maggi noodles in any form at any stage," Nestle added in the advertisement.

In the ad, Nestle said that "lead occurs naturally in the Earth's crust (present in the air, soil, water, grains and other materials)".

Nestle said that to ensure food is safe, Food Regulations specify safe-limits for several elements including lead. "Maggi noodles has consistently cleared these tests," Nestle claimed in the ad.

The ad campaign came after the Supreme Court instructed the National Consumer Disputes Redressal Commision (NCDRC) to revive a three-years-old class-action suit against Maggi noodle makers, filed by the Centre, for allegedly selling noodles which fell short of the existing food standards.

The Centre had filed a class action suit against the company in 2015 in an unprecedented move seeking Rs 640 crore by way of compensation for allegedly selling noodles containing excessive lead and flavour enhancer MSG to consumers.

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