“We’re the only distillery growing our own barley and we have our own coppersmith and cooperage. We have the longest serving malt master in the industry, David Stewart; and we’re committed to our people and would like to share their stories with Balvenie lovers in India,” Paterson said.
She is the youngest and one of the few women Scotch whisky brand ambassadors and feels that the glass ceiling has now been cracked with many women in senior roles in the Scotch whisky industry. “Many more women are also drinking whisky in India and around the world,” she adds.
“The Balvenie is one of the top 10 bestselling single malt brands globally and connoisseurs in India too are appreciating this fine hand-crafted whisky. The sweet and spicy elements suit the Indian palate,” she said during an event to promote the brand in Delhi earlier this week.
Paterson is holding guided tastings of the 12 year-old; the 14 year-old and the 17 year-old expressions of The Balvenie in different cities in India. “I have been working with bar tenders here too on whisky cocktails. Our portfolio is diverse and we have loyal consumers in India coming from different segments. The Balvenie cocktails too are becoming popular,” she said.
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