As the entire planet is engulfed in a life-and-death struggle against the menacing coronavirus pandemic, paeans are being sung to 'warriors' who are tirelessly working to protect people and halt the contagion.
Top broadcasters, media buyers and advertisers ET spoke with, feel that if the situation doesn’t improve by end of April, the TV industry will end up with a 30-40% drop in ad revenues in April and May. Experts say that while March is usually a slower month for advertising, many top spending categories spend heavily during these two moths on IPL and the summer season.
As the coronavirus cases spike in the country, people are getting influenced by misleading information that is being circulated on WhatsApp.
The Prime Minister has repeatedly spoken of media as an essential service, and several Central government orders have been issued in the past fortnight to back this up – exempting news-gathering and distribution staff from the lockdown, and asking states to facilitate their movement. Before the announcement of the lockdown, the PM also spoke of the “tremendous credibility” of newspapers.
Sources across cinema chains have confirmed to ET that they had individually written to the landlords and mall owners seeking waiver of rent under the ‘force majeure’ clause of their contracts. The clause excuses companies from meeting some obligations in case of certain unusual circumstances.
While the daily total time spent per viewer also jumped from 3 hour 46 minutes in January to 3 hours 51 minutes each in week under consideration. The increase in TV viewership was driven by kids (20%) after schools were shut down and kids could even venture out due to restrictions in place.
Experts say newsprint’s porous surface, and the ink and printing process make newspapers sterile.
Advertising growth was muted due to overall economic slowdown in the second half of calendar 2019 which also impacted festive ad spending and that resulted in a polarisation of spends towards high-impact properties including the Indian Premier League (IPL), ICC World Cup and the general elections.
Newspaper production is an automated process, devoid of human touch. Once out of the press, wrapped bundles of newspapers are loaded into fumigated vehicles and dispatched to distributors. With the onset of Covid 19, The Times Group has provided gloves, sanitisers, masks and other hygiene aids to delivery boys to ensure that you have an absolutely safe reading experience.
“False and fake news need to be avoided and good practices need to be promoted and these networks play a pivotal role in ensuring the same,” the ministry directive said. A senior official in the ministry said the government has also reached out to heads of its communication units in states and have asked them to apprise the ministry of the challenges media outlets faced.
Newspapers are committed to their subscribers in times of COVID-19 pandemic. Teams are working selflessly to keep readers abreast of the latest news. The truth is that newspapers do not carry or spread the COVID-19 virus. WHO guidelines say it is safe to receive packages like newspapers. The likelihood of a commercial goods getting contaminated is low. Modern day printing technology is totally automated. It is untouched by hand. Hawker supply chains of newspapers are completely sanitized. So let The Economic Times serve you in these tough times.
“I am elated to welcome Piyush Pandey on the company’s board,” Punit Goenka, MD & CEO, ZEE, said. “We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the Company to its desired goals.”
The statement further claimed that "the Zee group has never made any transactions with Rana Kapoor (Yes Bank co-founder and the past MD who is now in ED custody) or his family or for that matter any private entities controlled by them and that "all credit facilities availed were fully secured".
Film and show producers have been given three days, till March 19, to pack up their shooting across India and overseas locations. Also, the call on restarting shootings will be taken on March 30, after considering the prevailing situation, the associations said in a joint statement.
The BCCI on Friday deferred the IPL till 15 April as a precautionary measure against the outbreak of novel coronavirus (COVID-19) in the country.
Some say that for every rupee spent on marketing these days, there should be a return of five rupees in terms of business generated. But then as John Wanamaker famously stated in early 20th century - “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. How stressed is the marketing rupee today? Was the stress always there or is it going up only now? And what are the implications of this stress on creative freedom, minimum thresholds to make an impact etc? Watch 4 Marketing heads as they candidly espouse their opinions on one of the most sensitive topics in marketing today - ROI,
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