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Reliance Big Pictures acquires distribution rights of biggest blockbusters

It’s a big distribution acquisition deal in recent times. Based on industry estimates, the Reliance Big Entertainment arm Reliance Big Pictures has reportedly acquired distrbution rights of two of the year’s biggest blockbusters, or ‘tentpole’ movies.

, ET Bureau|
Last Updated: Aug 26, 2009, 06.32 PM IST|Original: Aug 26, 2009, 06.32 PM IST
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KOLKATA: It���s a big distribution acquisition deal in recent times. Based on industry estimates, the Reliance Big Entertainment arm Reliance Big Pictures has reportedly acquired distrbution rights of two of the year���s biggest blockbusters, or ���tentpole��� movies, as they say -- Three Idiots and Kites-- for a reported sum of around Rs 140 crore. Talks doing the rounds in movie circles put it that of late, the domestic distribution rights of Aamir Khan-starrer Three Idiots, directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra, has been picked up for between Rs 40 crore and Rs 45 crore.

In the same breath, ���all rights��� of the much talked-bout Rakesh Roshan-produced and Hrithik Roshan and Barbara Mori starrer Kites has been lapped up in the region of Rs 90-95 crore.

Reliance Big Pictures officials, when contacted, however, declined any comment on the numbers linked to the acquisitions. "It���s true that we have acquired the distribution rights of Three Idiots recently and Kites a little earlier. But, we are not in a position at this stage to share anything on the numbers front," Mr Kamal Gianchandani, chief operating officer, India distribution of Reliance Big Pictures, told ET.

"These are two of the biggest ���tentpole��� films this year. Their box-office potential is huge. Both films can each notch up net collections of Rs 175-200 crore domestically which includes the exhibitor���s share. The distributor���s share around 50% of this amount," Mr Gianchandani said.

According to him, Big Pictures has charted out more or less a three-pronged strategy to circulate films nationally in the sphere of domestic distribution, especially those with a respectable revenue size. Big Pictures will distribute the films directly in all major territories in the country. "The company has the infrastructure perfectly in place to handle this. We are present in all the prime territories countrywide," Mr Gianchandani said.

He went on to add that the gameplan for distributing ���tentpole��� films is to go for "saturation" release. The attempt will be to reach out to the maximum cities and towns in the first release phase of the film. "Further, the endeavour in multiplexes would be to maximise the showcasing of films so that we are able meet up to the demand and expectations of all stakeholders, including viewers, in the fist weekend," he said.

The third prong of the strategy is to collaborate with exhibitors in promoting the films "aggressively" couple with a 20-25% increment in ticket prices for the first weekend. "This will help expand the box-office pie. For the next calender year, too, we are looking for 8-10 releases with sizable revenue size," Mr Gianchandani informed.
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