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    Inox Leisure partners with NBA as exclusive multiplex partner

    Synopsis

    As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses.

    Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.
    MUMBAI: Inox Leisure, India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.

    As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatable and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will also host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.

    “This partnership with the NBA adds a global touch to our brand offering and a new dimension to Inox, and we invite our patrons across the country to come forward and experience the NBA for themselves,” said Alok Tandon, CEO, Inox Leisure.

    Diane Gotua, VP - global business operations at NBA added, “This is an ideal way for us to generate awareness and engagement for the NBA at a large scale and reach new and existing fans alike across the country.”
    (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

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    1 Comment on this Story

    Cyrus Irani470 days ago
    Inox is one of the best they have given for mumbaikars in south or anywhere in india. I have been going since inception for last 8 yrs now every week sat/sun. Only problem is for people like me aged 70 yrs i have suggested plain wafers which they dont keep n icecream...sprite also tin will b preferrable then jumbo drink. Since going for so many years i have friends who also come n also staff n gm gurmeet bhatiaji who is very polite n floor manager mr.nitin maane buking duting officers pankaj allan anubhav so it is like i go to see my family n movies with gud decent family crowd. Cyrus irani senior citizen tardeo mumbai
    The Economic Times