Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
10,829.3588.0
Stock Analysis, IPO, Mutual Funds, Bonds & More

Dailyhunt acquires LocalPlay for undisclosed sum

Bengaluru-based Dailyhunt said the acquisition underscores its aggressive strategy of attracting new users, residing in the tier I, III and IV Indian cities and towns.

PTI|
Jun 20, 2019, 12.28 PM IST
0Comments
BCCL
daily-hunt
Hyperlocal content is consumed by people that are located within a well-defined area, generally on the scale of a street, neighbourhood, community or city.
New Delhi: News and local language content discovery application Dailyhunt Thursday announced acquisition of hyperlocal content platform Local Play for an undisclosed sum.

Bengaluru-based Dailyhunt said the acquisition underscores its aggressive strategy of attracting new users, residing in the tier I, III and IV Indian cities and towns, who are always hungry to stay updated on all the latest hyperlocal happenings.

Hyperlocal content is consumed by people that are located within a well-defined area, generally on the scale of a street, neighbourhood, community or city.

"We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India," Dailyhunt Founder Virendra Gupta said.

"The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India," he added.

Gupta said Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt.

Dailyhunt's investors include Matrix Partners India, Sequoia, Omidyar Network, Falcon Edge and Bytedance.
0Comments

Also Read

BJP feels PM Narendra Modi’s local play will boost seat tally by 20

Bigger local play sought for SEZs

Realty biz to remain local play with varying laws across India

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service