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India bags four bronze Cannes Lions

It is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions.

, ET Bureau|
Jun 21, 2019, 12.12 PM IST
CANNES: On day four at the Oscars of advertising, Cannes Lions, digital ad agency Dentsu Webchutney added three more Bronze Lions to its kitty. The agency’s work ‘Hagglebot’ for ecommerce major Flipkart won over judges in Brand Experience & Activation Winners and Creative e-Commerce categories. The agency’s campaign ‘Voice Of Hunger’ for food delivery app Swiggy bagged the third bronze Lion in Mobile.

Interestingly, as industry watchers have pointed out, what sets the work apart is that neither campaign is cause or purpose-led. It is also the first time that a relatively young, Indian digital agency brand has had the most stellar performance at Cannes Lions. Commenting on the agency’s show at Cannes Lions so far, Sidharth Rao, CEO and co-founder Dentsu Webchutney, tells ET, “While we’re elated to have objectively received half a dozen Lions, I guess the bigger story is that the campaigns that won were as effective as they were creative. It was work that made the creative cut while experiencing the realities of business-asusual Indian advertising. It’s the advertising version of the American dream, and we’re proud and humbled to add a verse to it.”

The other Indian agency that won metal on the second-last day of the fest is FCB Ulka. It took home a Bronze Lion for ‘The Open Door Project’ for The Millennium School in the Brand Experience & Activation category. India’s report card so far is positive but not as impressive as previous years. Indian agencies did, however, bag shortlists and metals in categories that haven’t been particularly easy to crack at all in the past. Still, a gold Lion eludes the Indian market.

In the remaining award, India has managed to get three shortlists in the fairly new Sustainable Development Goals category. Two are from DDB Mudra for ‘Project Free Period’ for Stayfree. FCB Ulka has the other for The Millennium School’s ‘The Open Door Project.

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