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YouTube launches music streaming services in India

YouTube Premium will be available for Rs 129 a month, and will also include membership to YouTube Music Premium.

, ET Bureau|
Updated: Mar 12, 2019, 11.54 PM IST
MUMBAI: With an aim to fight with Spotify and Amazon Music, YouTube has launched its paid service, YouTube Premium and music streaming app, YouTube Music, in India.

YouTube Premium will be available for Rs 129 a month, and will also include membership to YouTube Music Premium. The service will offer an ad-free experience with background play and offline downloads for millions of videos on YouTube, as well as access to all YouTube Originals, including ‘Cobra Kai’, ‘BTS: Burn The Stage’.

YouTube Music, meanwhile, will be available in both - ad-supported free version, as well as a paid membership that allows users to play songs and videos in the background, while toggling between apps, writing text message or locking phone during a run.

YouTube Music Premium will also also offers offline downloads, at a price of Rs 99 a month.

Interestingly, Amazon Music’s subscription is also bundled with Amazon Prime’s at Rs 129 a month or Rs 999 a year, whereas Spotify has recently launched its service in India for Rs 119 a month.

Under a special introductory offer, allowing 3 months’ free subscription of YouTube Music Premium.

“India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube,” said Lyor Cohen, Global Head of Music, YouTube.

YouTube Music is a made-for-music app and web player with official songs, albums, thousands of playlists and artist radio plus YouTube’s catalog of remixes, live performances, covers and music videos that the company claims one can’t find anywhere else - all simply organised and personalised.

T Jay Fowler, Director of Product Management, Music Products, YouTube, said, “We know that India loves watching music videos on YouTube -- be it the vibrancy, choreography, stars and glamour. Music from India has always been so much more than just the audio. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service. From recommended music videos, live performances, covers, to new videos -- it’s all
here, and only here."

Subscribers of Google Play Music will get YouTube Music Premium membership as part of their subscription each month. They will also be able to access all of their purchased music, uploads and playlists in Google Play Music.

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