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    Sporty Solutionz to distribute United World Wrestling media rights in India sub-continent

    Synopsis

    As part of the deal, Sporty Solutionz will monetise and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

    Others
    Indian sports business company Sporty Solutionz has entered into a six-year agreement with United World Wrestling (UWW), wherein the former will promote wrestling in the Indian sub-continent.

    As part of the deal, Sporty Solutionz will monetise and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

    Effective immediately, the deal will continue till end of 2024. It will also allow Sporty Solutionz to use recorded footage, feature previews, highlights and news on its partner’s channels.

    “This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said Nenad Lalovic, president, United World Wrestling.

    In the past, Sporty Solutionz has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

    “India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” said Ashish Chadha, CEO, Sporty Solutionz. “We look forward to opening in India a new window of opportunities for global wrestling.”

    The partnership will cover four World Championships, World Cups, Continental Championships, and other age group UWW events.
    (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

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