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What is ET Prime?

ET Prime brings you in-depth, analysis-rich, and riveting stories revolving around anything and everything that’s shaping our world.

ET Prime|
Mar 19, 2019, 02.14 PM IST
ET Prime
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ET Prime is a members-only premium digital-content platform from the house of The Economic Times. It brings you in-depth, analysis-rich, and riveting stories revolving around anything and everything that’s shaping our world. The platform aims at simplifying the process of news consumption by analysing rapidly developing news stories thoroughly, and presenting readers long reads that stands the test of time. But it’s not the length, but the depth, that drives ink slingers at ET Prime. Stories published here bridge the gaps in news flow by presenting fast, reliable, and actionable insights curated and articulated by industry experts.

ET Prime is backed by an astute as well as a diverse team of professionals comprising hardcore reporters, editors, business analysts, and even a dentist. Each team member comes with immaculate domain expertise along with a profound understanding of the business dynamics of their native field. Apart from being industry experts, the columnists conduct detailed research, inquire, and procure data from various sources and present clear opinions in the form of stories which are not only engaging but educative as well.

Stories published in ET Prime cover a wide range of industries, including (but not limited to) technology, media, telecom, pharmaceuticals, automobiles, finance, and topics such as economic trends and climate change. We have been and will continue to deliver ‘news that matters to you’. And you can be anyone — a business baron, a startup hustler, a corporate honcho, a wide-eyed student, a super-busy homemaker, or maybe a ventriloquist — but if it’s news that you seek, we’ve got you covered.

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