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| 04 August, 2020, 10:05 PM IST | E-Paper
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    Advertising

    Vivo will not use Aamir, Sara in advertisements for next few months as a response to Sino-Indian hostility

    This is the first example of a large Chinese brand deciding not to use celebrities in its advertising after the border skirmish in June.

    Shikhar Dhawan signs IMG Reliance for his commercial representation

    One of the most charismatic and talented players of this generation, Dhawan has led the Indian team to numerous wins and has been one of the most prolific scorers for India in the limited overs format accumulating close to 6000 runs with an average of over 45.

    As festival season rounds the corner, Indian companies begin planning advertising campaigns

    As India Inc braces up for Diwali - the biggest shopping season, consumer durables, e-commerce and automotive companies will drive the advertising spends during this year's festive season, say top media planners in the country. Ecommerce firms have already started rolling out some campaigns around festivals like Rakshabandhan. They are expected to be one of the largest spenders during the season as they have recovered almost 80-90% of their volumes compared to pre-Covid-19 levels.

    Madison OOH extends its out-of-home measurement services

    Madison OOH, the-out-of-home arm of Madison World has launched a tool to help their clients measure the actual changes in out of home mobility in the post covid lockdown era.

    Green shoots emerge in ad world

    Dentsu Aegis Network APAC CEO and India chairman Ashish Bhasin said business has improved month-on-month since May. “The business was down by almost 65% in April as compared to the same month last year. There has been a gradual improvement every month

    Brand Equity Marketing Awards: The Final Jury

    Meet the judges who will decide the winners at a virtual jury session today .

    View: Global brands shouldn't enable a media ecosystem that poisons our society

    A code for responsible advertising, encompassing digital and traditional formats, which recognises the calamitous currents of our times, needs to evolve.

    Covid-19 impact: Brands want to renegotiate endorsement deals with celebrities

    “Brands have only two options – either ask for a reduction, which, contractually, a talent is not obliged to agree, or extend the contract,” said head of a sports marketing firm on condition of anonymity.

    Max Bupa ropes in Boman Irani for ad blitz

    The campaign which has been conceptualised by Dentsu and Isobar will kickstart on television, with a focus on general entertainment channels, regional channels and news channels. This will be followed by a roll out across several digital media platforms.

    India to formulate advertising code

    Recently, the Advertising Standards Council of India (ASCI), a voluntary self-regulatory organisation found 50 ad campaigns by ayurveda and homoeopathic drug makers offering a cure for Covid-19 in April alone. While the council flagged these misleading claims to the union government for action, it does not have the power to take any action against these advertisers on its own.

    ASCI flags 50 ad campaigns by Ayurveda, homeopathic drug makers offering COVID-19 cure in April

    ASCI flags 50 ad campaigns by Ayurveda, homeopathic drug makers offering COVID-19 cure in April

    The disclosure from ASCI for April comes a day after the government issued a gag order against Baba Ramdev's company Patanjali Ayurved from advertising a drug as COVID-19 cure within hours of him launching it. ASCI said the AYUSH ministry had sought its help to alert them about such advertisements and launched a drive to act against such misleading advertisements claiming prevention or cure COVID-19.

    AOB India – The Most Reliable Sales Outsourcing Partner For Any Business

    AOB India – The Most Reliable Sales Outsourcing Partner For Any Business

    Sales function has always been a parameter in defining any company’s success. Sales Outsourcing Company, AOB India, leverages its expertise in strategic sal...

    Advertising taglines loaded with 'hope' gain flavour during pandemic

    Advertising taglines loaded with 'hope' gain flavour during pandemic

    With despair and doom all around, and people still stuck in their houses thanks to the coronavirus there's a seemingly a small ray of sunshine - positive advertising campaigns - with many popular brands using slogans of hope for their pandemic adverts.

    CAIT appeals to celebrities to stop endorsing Chinese products

    CAIT appeals to celebrities to stop endorsing Chinese products

    CAIT has also invited Amitabh Bachchan, Akshay Kumar, Shilpa Shetty, Madhuri Dixit, Mahendra Singh Dhoni, Sachin Tendulkar and others to join the campaign to boycott Chinese products under its flagship national movement 'Bharatiya Saaman-Hamara Abhiman'.

    Vivendi partners My Earth Concert for Kids initiative in cooperation with UNICEF

    Vivendi partners My Earth Concert for Kids initiative in cooperation with UNICEF

    Vivendi, the French integrated content, media and communications group, has partnered with Grammy winner Ricky Kej, an Indo-American composer, music producer and environmentalist for My Earth Concert for Kids.

    Advertisers resume spending on ad campaigns to lure buyers

    Advertisers resume spending on ad campaigns to lure buyers

    Within days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent of the pre-covid days, say top media buyers in the country. Apart from mass media like television and print, outdoor advertising has also seen an uptake.

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