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Govt clamps down on misleading ayurveda ads

The Ministry of Ayush has written to all states and the Advertising Standards Council of India (ASCI) to report and take action against misleading ads and promotions about ayurvedic treatment to prevent and cure Covid-19.

How brands are endorsing social distancing

Even as the coronavirus spread around the world, it was evident that the globe would shutdown to deal with the disease. In these times of distress, popular brands have come up with witty campaigns that endorse social distancing. Here are a few.

Melania Trump to star in U.S. coronavirus awareness ads

First lady Melania Trump will urge Americans to wash their hands and keep their distance from one another to fight coronavirus in a new TV ad campaign produced with major U.S. broadcast networks, the White House said on Wednesday.

Unproven anti-coronavirus claims under Ad body’s lens

Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertising of being ‘anti-coronavirus’, which industry body Advertising Standards Council of India (ASCI) said it is clamping down on.

Indian sports sponsorship crosses Rs 9,000 crore mark in 2019: GroupM ESP

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC World Cup giving a big push to both on-ground sponsorships and media spends. On-ground sponsorship grew by 25% to cross Rs 2,000 crore mark for the first time, while media spends were up by 18% at Rs 5,232 crore.

Shafali Verma pads up as Pepsi 'swag star'

16-year-old top-ranked T20I woman player becomes one of beverage company's youngest brand endorsers. The deal is inexpensive since Verma has just begun her career. If she continues to perform, PepsiCo will look at renewing it and taking it forward.

Coca-Cola eyes better connect, to brand in local languages

Coca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola brands have been hyper-localised to resonate with local language and suit consumer preferences. “The reason to start with Bengal is since it is amongst our top market and we have a self-sufficient supply chain,” he said.

Actor Jayaram to endorse Kerala Feeds products

A dairy farm owner himself, Jayaram has agreed to promote KFL’s products as the brand ambassador of Kerala’s leading livestock feed manufacturer, KFL chairman Indushekaran Nair and managing director B Sreekumar said.

The story of chaos and fatigue behind Indian brands riding the moment marketing wave

Moment marketing campaigns ride on trending topics to churn out scores of advertisements everyday.

Tie-up with Virat Kohli's One8 contributes 10% of Puma India sales

Tie-up with Virat Kohli's One8 contributes 10% of Puma India sales

Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year.

Facebook to allow paid political messages that aren't ads

Facebook to allow paid political messages that aren't ads

Facebook makes no money from such posts and does not consider them advertising. As a result, branded content isn't governed by Facebook's advertising policies, which require candidates and campaigns to verify their identity with a US ID or mailing address and disclose how much they spent running each ad.

Celebrating solo on Valentine’s Day

Celebrating solo on Valentine’s Day

Valentine’s Day typically sees brands outdoing each other to push sales across multiple consumer-facing categories ranging from chocolates to jewellery to meals in exotic hotels — for two.

Cosmos-Maya appoints Priti Karandikar as head of New Businesses

Cosmos-Maya appoints Priti Karandikar as head of New Businesses

Based in Mumbai, Priti Karandikar will report in to Anish Mehta, CEO Cosmos-Maya. The appointment is in line with the company’s expansion plans of increasing reach and further exploitation and variegation of offerings for both owned and acquired brands.

Govt proposes 5-year jail, Rs 50-lakh fine for ads promoting fair skin

Govt proposes 5-year jail, Rs 50-lakh fine for ads promoting fair skin

The ministry of health and family welfare has finalised Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020, which increases the number of diseases and disorders covered under the Act.

Amul's new ad on coronavirus outbreak divides Twitter

Amul's new ad on coronavirus outbreak divides Twitter

Dairy brand Amul dedicated its latest cartoon to the homecoming of Indians from Coronavirus hit Chinese city Wuhan.Image credit: Twitter/Amul_Coop

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