The Ministry of Ayush has written to all states and the Advertising Standards Council of India (ASCI) to report and take action against misleading ads and promotions about ayurvedic treatment to prevent and cure Covid-19.
Even as the coronavirus spread around the world, it was evident that the globe would shutdown to deal with the disease. In these times of distress, popular brands have come up with witty campaigns that endorse social distancing. Here are a few.
First lady Melania Trump will urge Americans to wash their hands and keep their distance from one another to fight coronavirus in a new TV ad campaign produced with major U.S. broadcast networks, the White House said on Wednesday.
Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertising of being ‘anti-coronavirus’, which industry body Advertising Standards Council of India (ASCI) said it is clamping down on.
The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC World Cup giving a big push to both on-ground sponsorships and media spends. On-ground sponsorship grew by 25% to cross Rs 2,000 crore mark for the first time, while media spends were up by 18% at Rs 5,232 crore.
16-year-old top-ranked T20I woman player becomes one of beverage company's youngest brand endorsers. The deal is inexpensive since Verma has just begun her career. If she continues to perform, PepsiCo will look at renewing it and taking it forward.
Coca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola brands have been hyper-localised to resonate with local language and suit consumer preferences. “The reason to start with Bengal is since it is amongst our top market and we have a self-sufficient supply chain,” he said.
A dairy farm owner himself, Jayaram has agreed to promote KFL’s products as the brand ambassador of Kerala’s leading livestock feed manufacturer, KFL chairman Indushekaran Nair and managing director B Sreekumar said.
Moment marketing campaigns ride on trending topics to churn out scores of advertisements everyday.
Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year.
Facebook makes no money from such posts and does not consider them advertising. As a result, branded content isn't governed by Facebook's advertising policies, which require candidates and campaigns to verify their identity with a US ID or mailing address and disclose how much they spent running each ad.
Valentine’s Day typically sees brands outdoing each other to push sales across multiple consumer-facing categories ranging from chocolates to jewellery to meals in exotic hotels — for two.
Based in Mumbai, Priti Karandikar will report in to Anish Mehta, CEO Cosmos-Maya. The appointment is in line with the company’s expansion plans of increasing reach and further exploitation and variegation of offerings for both owned and acquired brands.
The ministry of health and family welfare has finalised Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020, which increases the number of diseases and disorders covered under the Act.
Dairy brand Amul dedicated its latest cartoon to the homecoming of Indians from Coronavirus hit Chinese city Wuhan.Image credit: Twitter/Amul_Coop
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