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Salman Khan is Pepsi’s new face

Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.

ICC announces extension of its partnership with OPPO till September 2023

ICC announced the extension of its partnership with smartphone makers OPPO for another four years till Sep 2023. OPPO will continue to remain the official mobile handset and headset partner of ICC and all associated ICC events including the ICC U-19 World Cup 2020 in South Africa and both men's and women's T20 World Cups in Australia next year.

Government to set up panel to scrutinise ad claims

This is the first time the Centre has planned to directly involve itself with advertising scrutiny, through the Food Safety & Standards Authority of India. While FSSAI guidelines for advertising regulations are in place, implementation by advertisers hasn’t been followed closely.

Martin Sorrell's ad firm sews up its first merger in India

S4 Capital was set up by British ad mogul Sir Martin Sorrell after his acrimonious exit from the world’s largest advertising group, WPP, a company he started over 30 years ago.

Pro Volleyball sees 2X jump in sponsorships ahead of season 2

Pro Volleyball promoters have secured long term sponsorship agreements from RuPay as title sponsor for the next three seasons. “We are pleased to enter into a continual association with Pro Volleyball league, which was very well accepted among the younger generation, in the inaugural season,” said Kunal Kalawatia, CMO, RuPay.

Godrej Consumer Products ropes in Anushka Sharma as brand ambassador for hair colour brand

“We are thrilled to partner with the country’s leading superstar Anushka Sharma to chart our future growth roadmap. She is a global icon, revered for her style and is regarded as one of the best actors of this generation. This strategic association will enable us to penetrate the younger target groups,” said Sunil Kataria CEO - India and SAARC, Godrej Consumer Products.

Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad world

The two young Bollywood actors have signed up close to a dozen brands each over the past six months, probably matching the pace at which they have been winning over movie buffs across the country with their performances in films such as Uri: The Surgical Strike and Andhadhun.

Trusox India ropes in Rohit Sharma as brand ambassador

Trusox, which has recently entered India, has become the preferred socks brand for top international athletes across sports around the world. On his association with the brand, cricketer Rohit Sharma said that Trusox has been an essential part of his kit as it helps boost his performance.

Himachal government ropes in Yami Gautam as ambassador for Global Investors’ Meet 2019

Gautam is the only Bollywood name to be present at the event that will be hosting international investors from over 40 countries. The event is scheduled on November 7th and 8th in Dharamshala.

Digital marketing company Social Beat gets three new EVPs

Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli will be joining their leadership team as EVP for Mumbai and Bengaluru.

Facebook hosts summit for mobile video advertising

Facebook hosts summit for mobile video advertising

Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.

Parties go big on Facebook ads as state polls near

Parties go big on Facebook ads as state polls near

BJP and its affiliates collectively spent Rs 21.6 lakh in 3 states, according to FB data.

Sponsors feel NBA India may be a slam dunk

Sponsors feel NBA India may be a slam dunk

The games, to take place in Mumbai on October 4 and 5, have generated interest from brands like Gatorade, Myntra, Apple and L’Oreal

Brands follow their new-age audience to TikTok videos

Brands follow their new-age audience to TikTok videos

Chinese brands have already seen success on TikTok, but home-grown brands yet to test the app’s advertising value.

Havas Group acquires majority stake in independent digital agency Langoor

Havas Group acquires majority stake in independent digital agency Langoor

This is the second acquisition in India by the French ad network, which has ambitious target of a 3-fold growth in business and workforce.

Google Cloud India head Nitin Bawankule to join Star India as head of ad sales

Google Cloud India head Nitin Bawankule to join Star India as head of ad sales

Bawankule will join Star India on October 1st, highly place sources in the company confirmed.

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