Amul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
Despite slowdown, India Inc may spend 8-12% more at about Rs 28k cr on advertising, marketing and promotions, say media planners.
Corporate humour: Ad world takes a shining to JW Marriott’s fruit bill to Rahul Bose, posting a slew of tongue-in-cheek ads on social media.
Google owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sports management firm IOS.
Companies are hoping to make their presence felt through branded GIFs and stickers on WhatsApp.
Viewership for the last match may decline to about half of what it would have been if India had been playing, said advertisers and media buyers.
Charulata Patel, whose photos with Kohli & Sharma have gone viral, to shoot for Pepsi.
About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.
It investigated complaints against 206 advertisements, of which 49 advertisers ensured prompt corrective action.
According to Affle India’s IPO draft papers, the offer would involve Rs 90 crore of freshly issued shares and sale of 55 lakh shares by existing shareholders.
Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
According to Marcelo Pascoa, head of global marketing, while traditional advertising does help in getting consumers to the stores, it doesn’t always guarantee sale of products, in this case, burgers.
Diversity to crisis-management to customer distraction are some of the tricks of the trade that are followed by these brands.
The alliance includes advertisers, tech platforms, media agencies of holding companies WPP, IPG, Publicis, Omnicom and Dentsu, media owners, and trade bodies.
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