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Amul, Britannia indulge in bitter battle over butter

Amul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.

Festival season to see a surge in ad spends

Despite slowdown, India Inc may spend 8-12% more at about Rs 28k cr on advertising, marketing and promotions, say media planners.

Marketers go bananas over JW Marriott’s Rs 422 bill to Rahul Bose

Corporate humour: Ad world takes a shining to JW Marriott’s fruit bill to Rahul Bose, posting a slew of tongue-in-cheek ads on social media.

Google and Facebook prey on digital advertising for content by news producers. Fair play?

Google owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.

Das Capital: Hima’s brand fees races ahead

“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sports management firm IOS.

Brands find a backdoor to advertise on WhatsApp

Companies are hoping to make their presence felt through branded GIFs and stickers on WhatsApp.

Brands stumped by India’s return to pavilion

Viewership for the last match may decline to about half of what it would have been if India had been playing, said advertisers and media buyers.

Pepsi gets 87-year-old to turn on the swag

Charulata Patel, whose photos with Kohli & Sharma have gone viral, to shoot for Pepsi.

Big brands bet on World Cup fever in India, where cricket is 'religion'

About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.

ASCI upholds complaints against 114 misleading advertisements

It investigated complaints against 206 advertisements, of which 49 advertisers ensured prompt corrective action.

Affle acquires assets of US mobile ad firm RevX Inc

Affle acquires assets of US mobile ad firm RevX Inc

According to Affle India’s IPO draft papers, the offer would involve Rs 90 crore of freshly issued shares and sale of 55 lakh shares by existing shareholders.

FCB Ulka strikes gold on final day of 2019 Cannes Lions Festival

FCB Ulka strikes gold on final day of 2019 Cannes Lions Festival

Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.

India adds 4 silver Lions to its Cannes scorecard

India adds 4 silver Lions to its Cannes scorecard

Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.

Cannes Lions 2019: How Burger King redefined marketing with its campaigns

Cannes Lions 2019: How Burger King redefined marketing with its campaigns

According to Marcelo Pascoa, head of global marketing, while traditional advertising does help in getting consumers to the stores, it doesn’t always guarantee sale of products, in this case, burgers.

Cannes Lions 2019: How are the rules of marketing followed by brands such as Pinterest and Marriott?

Cannes Lions 2019: How are the rules of marketing followed by brands such as Pinterest and Marriott?

Diversity to crisis-management to customer distraction are some of the tricks of the trade that are followed by these brands.

Admen’s alliance calls for online safety

Admen’s alliance calls for online safety

The alliance includes advertisers, tech platforms, media agencies of holding companies WPP, IPG, Publicis, Omnicom and Dentsu, media owners, and trade bodies.

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