One of the most charismatic and talented players of this generation, Dhawan has led the Indian team to numerous wins and has been one of the most prolific scorers for India in the limited overs format accumulating close to 6000 runs with an average of over 45.
As India Inc braces up for Diwali - the biggest shopping season, consumer durables, e-commerce and automotive companies will drive the advertising spends during this year's festive season, say top media planners in the country. Ecommerce firms have already started rolling out some campaigns around festivals like Rakshabandhan. They are expected to be one of the largest spenders during the season as they have recovered almost 80-90% of their volumes compared to pre-Covid-19 levels.
Dentsu Aegis Network APAC CEO and India chairman Ashish Bhasin said business has improved month-on-month since May. “The business was down by almost 65% in April as compared to the same month last year. There has been a gradual improvement every month
“Brands have only two options – either ask for a reduction, which, contractually, a talent is not obliged to agree, or extend the contract,” said head of a sports marketing firm on condition of anonymity.
The campaign which has been conceptualised by Dentsu and Isobar will kickstart on television, with a focus on general entertainment channels, regional channels and news channels. This will be followed by a roll out across several digital media platforms.
Recently, the Advertising Standards Council of India (ASCI), a voluntary self-regulatory organisation found 50 ad campaigns by ayurveda and homoeopathic drug makers offering a cure for Covid-19 in April alone. While the council flagged these misleading claims to the union government for action, it does not have the power to take any action against these advertisers on its own.
The disclosure from ASCI for April comes a day after the government issued a gag order against Baba Ramdev's company Patanjali Ayurved from advertising a drug as COVID-19 cure within hours of him launching it. ASCI said the AYUSH ministry had sought its help to alert them about such advertisements and launched a drive to act against such misleading advertisements claiming prevention or cure COVID-19.
With despair and doom all around, and people still stuck in their houses thanks to the coronavirus there's a seemingly a small ray of sunshine - positive advertising campaigns - with many popular brands using slogans of hope for their pandemic adverts.
CAIT has also invited Amitabh Bachchan, Akshay Kumar, Shilpa Shetty, Madhuri Dixit, Mahendra Singh Dhoni, Sachin Tendulkar and others to join the campaign to boycott Chinese products under its flagship national movement 'Bharatiya Saaman-Hamara Abhiman'.
Vivendi, the French integrated content, media and communications group, has partnered with Grammy winner Ricky Kej, an Indo-American composer, music producer and environmentalist for My Earth Concert for Kids.
Within days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent of the pre-covid days, say top media buyers in the country. Apart from mass media like television and print, outdoor advertising has also seen an uptake.