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Affle acquires assets of US mobile ad firm RevX Inc

According to Affle India’s IPO draft papers, the offer would involve Rs 90 crore of freshly issued shares and sale of 55 lakh shares by existing shareholders.

FCB Ulka strikes gold on final day of 2019 Cannes Lions Festival

Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.

India adds 4 silver Lions to its Cannes scorecard

Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.

Cannes Lions 2019: How Burger King redefined marketing with its campaigns

According to Marcelo Pascoa, head of global marketing, while traditional advertising does help in getting consumers to the stores, it doesn’t always guarantee sale of products, in this case, burgers.

Cannes Lions 2019: How are the rules of marketing followed by brands such as Pinterest and Marriott?

Diversity to crisis-management to customer distraction are some of the tricks of the trade that are followed by these brands.

Admen’s alliance calls for online safety

The alliance includes advertisers, tech platforms, media agencies of holding companies WPP, IPG, Publicis, Omnicom and Dentsu, media owners, and trade bodies.

Cannes Lions 2019: Why Droga5 and Accenture is the perfect marriage for the advertising business?

Droga5 is known for campaigns for advertisers including Amazon, The New York Times, IHOP and HBO’s Game of Thrones.

Hero MotoCorp signs Colombian footballer Yerry Mina as brand ambassador

Hero MotoCorp currently sells 10 products across segments of motorcycles and scooters in Colombia, including the recently launched premium motorcycle – Thriller 200R.

Cannes Lions 2019: Why visuals can effect and affect users on social media platforms?

At Cannes Lions 2019, Mimi Grey of M&C Satchi; Rankin, and Jude Kelly of WOW discussed the impact of pictures on the minds of youth.

Lions set to roar at Cannes from today

66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.

Cricketer MS Dhoni chooses Coca-Cola’s Powerade for endorsement

Cricketer MS Dhoni chooses Coca-Cola’s Powerade for endorsement

3 -year endorsement deal for sports drink pegged at about Rs 15 crore.

India ad spend likely to be Rs 697 billion in 2019: Report

India ad spend likely to be Rs 697 billion in 2019: Report

The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the report said.

TVS Motor becomes official sponsor of Bangladesh football team

TVS Motor becomes official sponsor of Bangladesh football team

Official FIFA World Cup Asian Qualifier jersey for the Bangladesh team featuring the company branding was handed over to the team.

Monte Carlo ropes in Andre Russell as brand ambassador for its sportswear brand

Monte Carlo ropes in Andre Russell as brand ambassador for its sportswear brand

Rock It offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others.

Ad spend may go through the roof this World Cup

Ad spend may go through the roof this World Cup

India Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania

Advertisers under social media's influence

Advertisers under social media's influence

Instagram, which has 64 million users as per market research firm Statista, has launched new features like the Creator Account.

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