Rao, who was CEO at Dentsu Webchutney, will now have expanded role and responsibilities within the network.
In his new role, Rao will continue to report to Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond.
“Sidharth’s journey with Dentsu Webchutney is one of the most iconic stories of modern Indian advertising. It has been a joy to watch Dentsu Webchutney grow the way it has in the last 6 years. Considered to be one of the best digital agencies of the country today, Dentsu Webchutney is now also one of the finest creative agencies in the business. Sidharth is already an integral part of DAN India’s key leadership team and, as we strengthen our digital and creative credentials, I am delighted to have him take up this additional new mandate with Happy mcgarrybowen,” Bhadkamkar said.
The announcement reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions, the company said.
“HMB is a fantastic brand that comes with a great legacy. With the support of DAN, the Happy team in India and mcgarrybowen internationally, I am certain that our golden days are ahead of us,” Rao said.
The company will be announcing a new CEO for Dentsu Webchutney soon.
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