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Digital marketing company Social Beat gets three new EVPs

Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli will be joining their leadership team as EVP for Mumbai and Bengaluru.

ET Bureau|
Oct 16, 2019, 07.52 PM IST
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Agencies
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Chennai: Digital marketing solutions company Social Beat has roped in three new faces - Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli - to join their leadership team as Executive Vice Presidents (EVP) for Mumbai and Bengaluru.

Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. The 160-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content. The focus is on verticals like real estate, BFSI, retail, FMCG and consumer apps in addition to marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Swiggy, Tata Housing, Isuzu, Netmeds.com, Bewakoof.com and so on.

“As we move towards our goal of being the number one Independent digital agency in India, we are really excited to have Avinash, Pratiksha and Tuhina join us and play a crucial role in our growth journey," said Social Beat co-founder, Suneil Chawla. "With each of them having varied experiences across branding, storytelling and performance marketing, we look forward to them accelerating our growth, nurturing talent and taking our work across some of India’s best brands."

Avinash's 17 year professional journey includes working at various key roles in brand marketing and customer marketing at PepsiCo, managing key personal care brands for Unilever at Lowe and being a part of a key online jewellery brand where he worked towards delivering their growth hacking and digital marketing initiatives.

“The new world of the consumer is fast evolving in terms of consumption and communication, thanks to digitisation and e-commerce. It is imperative that brands and businesses are on top of the game to match these needs. I really believe the team at Social Beat has the right passion and purpose to deliver these evolving digital needs," he said.

Pratiksha’s career in marketing took shape 6 years ago, with her gaining expertise in creating and executing GTM strategies for known brands across various verticals, including building client relations and business development. Her stint at Sokrati and Anarock has been instrumental in shaping her career in performance marketing, with the latter company even allowing her the opportunity to onboard and work with established brands such as Piramal Realty, TATA Housing, Mahindra, Shapoorji, Viacom, Swiggy and AJIO, to name a few.

"In Social Beat, my key focus area would be to grow our business by almost 10x in the next 18 months, by helping our existing clients scale their customer growth through paid marketing and organically, and also onboarding new clients who are looking at driving significant scale through digital,” said Pratiksha who will be joining Social Beat as an EVP in Mumbai.

Tuhina has over 10 years of experience in core marketing, having worked in brand awareness, consumer marketing, brand building. She has also gained exposure in corporate events including MICE and trade meets, and managed dealer engagements with CHA, IT, FMCG, Apparel, BFSI and Automotive brands. In addition to this, she has explored structured social and digital marketing attributed at her stint at Autumn Grey - WPP.

“The digital marketing field is ever-evolving, with the need to stand out in the crowd. It is indeed exciting to step into a new journey in my professional career, working with a company that recognises talent and brings the best results. I look forward to contributing my skills and expertise at the Bangalore office, and utilising digital marketing’s dynamic nature to the fullest,” she said.
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