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Google Cloud India head Nitin Bawankule to join Star India as head of ad sales

Bawankule will join Star India on October 1st, highly place sources in the company confirmed.

, ET Bureau|
Last Updated: Sep 17, 2019, 11.23 AM IST
Star India has roped in Nitin Bawankule, currently country director – India for Google Cloud, as head of ad sales function.

Bawankule will join Star India on October 1st, highly place sources in the company confirmed. He will fill in the position vacated by Amit Chopra, who left Star India in May to join Samara Capital-owned Nature’s Essence as managing director.

Bawankule, an IIM Bangalore alumnus, comes with over 25 years of experience in traditional sales and digital space. He been with Google for over eight years and was given the responsibility of the cloud business in May last year.

Prior to that, he was industry director, working closely with Ecommerce, Retail, Online Classifieds (Real Estate, Matrimonials, Local and Jobs), Technology and Education players to grow the Indian online ecosystem and scale their businesses through digital marketing.

He has also worked at Dell for close to six years, Motorola, Whirlpool India and Godrej GE Appliances.

Bawankule is joining Star India in the midst of its merger with Disney. The traditional television business is going through a lot of regulatory changes and an economic slowdown is putting pressure on ad sales. At Star his biggest challenge will be to monetise high investment sports properties as well as big ticket general entertainment properties.

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