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    Here’s how India’s best loved influencers are spreading #ContactlessKhushiyan with SBI Card

    Synopsis

    With care becoming contactless, SBI Card, in its recently released brand film called ‘Contactless Connections’, talks about how contactless payments can be the best way to care, amid the New Normal.

    ET Spotlight
    Coronavirus

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    Earlier this year when the COVID-19 pandemic swept across the world, little did we know that it will change our life and lifestyles forever. As we became homebound, what was once normal, took a backseat, transforming the way we live, work, shop, travel, study, and interact with one another. But with social distancing becoming the operative word, one pertinent question that strikes the world is- “How do we care for each other and show love and support?”

    For most of us, affection and caregiving have been long associated with the sense of touch. Hugs, handshakes, hi-fives, shoulder squeezes, or even a gentle pat on the back are some of the most trusted ways of showing emotion in relationships. But in the age of coronavirus, the mechanics of showing affection have changed. People across the world are now resorting to contactless ways of showing affection and supporting each other, and if we are to closely observe, this is not only helping us take care of our loved ones but also in being responsible towards strangers. Simple acts of maintaining social distancing in public, wearing a mask, washing our hands or using sanitizers, connecting with our loved ones through video calls, or simply staying at home are the new ways to show that we care and can go a long way in helping to curb the spread of the virus.

    With care becoming contactless, SBI Card, in its recently released brand film called ‘Contactless Connections’, talks about how contactless payments can be the best way to care, amid the New Normal. In this current situation, where physical distance separates us from others, #ContactlessKhushiyan is the bridge we all need & SBI Card offers three contactless payment options, namely Contactless SBI Credit Card, SBI Card Pay and Scan to Pay, which allows to make instant and safe payments with just a tap of your card or smartphone.

    India’s most-loved influencers spread #ContactlessKhushiyan

    SBI Card’s film spreads the message that love and care can be shared even during the trying times when social distancing is the norm and encourages people to #StayContactlessStayHappy. To further reiterate how people can connect emotionally in a contactless way, the brand also joined hands with some of India’s favourite influencers. Through a bunch of heartwarming posts, these influencers showed us how they are keeping up the spirit of spreading joy & care and fulfilling the desires of their loved ones in a safe and secure manner. Featuring Anupriya Kapur, Sarah Hussain, Esha Kansara and Sonia Garg, among others, the campaign is a beautiful eyeopener on expressing care and concern in different, touchless ways.

    Let’s check out how these influencers are winning the hearts of their loved ones.

    Spreading #ContactlessKhushiyan with their SBI Cards are Anupriya Kapur and Sarah Hussain who catch up over the phone and reminisce the old days when eating 'Rasgullas" together was absolutely easy-breezy. With COVID-19 taking over, meeting friends and family might be hard, but thankfully spreading contactless cheer isn't! Anupriya quickly makes use of her SBI Credit Card to surprise Sarah with a box of the much cherished sweets and Sarah ensures that she brings a smile to Anipriya's face with another sweet gesture - this time too with SBI Card's help! We surely agree that the brand is helping friendships thrive during this difficult period by helping spread some contactless cheer!

    SBI CardET Spotlight

    How many stories have we heard of people missing the birthdays and anniversaries of their loved ones because of the pandemic-induced lockdown? Esha Kansara also had a similar tale. She missed her nephew Kush’s first birthday but ensured to make up for it by buying the best gift for him with the contactless payment options by SBI Card! And guess what, that’s not all. She also baked a lovely cake for this bundle of cuteness! Isn’t that heart-warming?

    SBI Incontent Image 3ET Spotlight

    SBI Incontent Image 4ET Spotlight

    A lot of us are spending the pandemic away from our parents because we are scared of visiting them and putting them at risk. Well, Sonia Garg is one of them. To make up for this long period of staying away from her parents, she planned the perfect surprise for her mother’s birthday with her Contactless SBI Credit Card! She bought the most stunning saree along with a bouquet of her mother’s favourite flowers to make the pandemic birthday as warm as ever!


    The pandemic has been a clarion call for all of us to keep our loved ones closest to our hearts! During the initial days of the lockdown, when we were spending a lot of time indoors, it is only their care and support that made us stay sane and positive. Now that we have entered the ‘New Normal’, why not thank them for everything that they have done for us and make some amazing memories? With SBI Card, spreading #ContactlessKhushiyan is the easiest because we don't have to touch the POS machine, swipe the card or enter the card PIN (for payments up to Rs.2,000). So, take the pledge to #StayContactlessStayHappy with an SBI Card and ring in the good times!
    (This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)
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    1 Comment on this Story

    Shri 19 days ago
    Lets digitize everything in India. Do contactless biz. Much nicer and safer. Cheers
    The Economic Times