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India’s ace batsman Rohit Sharma and adidas extend association

ET Spotlight|
Updated: Mar 26, 2019, 05.58 PM IST
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ET Spotlight
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When it comes to strengthening India’s position in the international cricket and stroking the ball out of the park for multiple maximums, Indian opener Rohit Sharma leaves no stones unturned. Born on April 30, 1987, Rohit earned his first cap for India in 2007 against Ireland and has never looked back. With his charismatic stance at the crease and his ability to score multiple centuries in T20, 50-over game or a Test match, Rohit is considered as a core member of the Indian batting line up, whatever the form be. In fact, the man has three double ODI centuries to his name with the record of scoring highest individual ODI score of 264 against Sri Lanka. The man turned himself into an icon for the young. Global sportswear major, adidas , saw an opportunity with him being a model figure for the young.

It was back in 2013 when adidas made Rohit Sharma their brand ambassador in India. Together, they have created multiple avenues where young talents, not just pertaining to the gentleman’s game, are recognised.

And recently the sportswear major has decided to extend its association with the ace cricketer, Rohit Sharma. The Germany company’s alliance with the Indian cricketer shows how the brand continues to inspire the young generation of India through the success stories of Indian icons. From the start, adidas has been the front runner in promoting young talent in the country. In fact, last year Hima Das, Manpreet Singh, and Swapna Barman were some of the big athletes to be signed up by the brand.

It is not just cricket that Rohit Sharma is vocal about. He is equally invested in promoting other sports and has extended full support in promoting them. This way their partnership has been able to fuel the passion of many youngsters and has contributed to the development of the overall sports culture in the country.

For some time now, Rohit Sharma has been actively campaigning for the Run For The Oceans movement that addresses environmental threats towards the oceans and marine plastic pollution.

While speaking on the occasion Rohit Sharma said, “I believe adidas is the best brand for any athlete. I believe in their products and the comfort and benefit they offer me in my sport. Further, they have continuously stepped in to provide customized solutions to athletes, including me, thereby helping us overcome many injuries. In my association with the brand over the last six years, I have witnessed adidas has been a major catalyst in making a positive difference to people’s lives on the sporting field and off it. It is the leading sports brand and has played a key role in promoting sports at the grassroots, which includes providing world-class platforms and experiences accessible to amateurs and pro-athletes. I am happy to have played my role to enable the brand position itself strongly and emerge as a leader across categories, be it cricket, training, football, or running. I look forward to our association going from strength to strength.’’

An elated Sharad Singla, the Director Brand Marketing of adidas India said, At adidas , we believe, through sport, we have the power to change lives, and our association with Rohit will craft new journeys for youth to look up to. With his undying passion for sports and the creativity that he brings to the field, he not only makes the game of cricket more beautiful but in the process also inspires young athletes both on and off the field. Rohit is also an ambassador of change, continuously propagating a message that helps the world to become a better place to live in. We are extremely happy to continue on this journey of bringing a positive change along with Rohit.’’

Rohit has always applauded adidas and the brand's innovative line of products. It was last year when the union of adidas and Rohit Sharma reached a new milestone. Rohit became the Ocean Squad Member of Run for the Oceans. It’s a global running movement to raise awareness about marine plastic pollution through the power of sports.

Along with Rohit Sharma, popular faces such as Kuldeep Yadav, Rishabh Pant, Hima Das, Manpreet Singh, Dipika Pallikal, Zeel Desai, Nikhat Zareen, Siddhanth Banthia, Manjot Kalra are among the few who are proud to wear the 3-Stripes. adidas is also a major beneficiary for Real Kashmir FC. Their shot to glory has been one of the most inspiring stories to have come out of India’s sports arena in recent years.

The sportswear major is proud to be associated with many famous athletes and popular clubs that define adidas ’ commitment to sports in India and all over the globe. Along with Rohit Sharma, many other reputed athletes are football legends Paul Pogba, Gareth Bale, Lionel Messi, basketball player James Harden, tennis players such asNaomi Osaka and Caroline Wozniacki. But that’s not all, the brand is proud to be partnering with top European football clubs such as Real Madrid, Juventus, Manchester United, and Bayern Munich.

(This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@timesinternet.in)

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