Chakravarty was till recently the chief creative officer of WPP-owned Contract where he oversaw the creative output of Contract Advertising, iContract, Designsutra, and Core Consulting.
This will be his second stint at McCann, the agency that handles brands like Paytm and Perfetti Van Melle, among others. The agency recently won the Nestle Maggi account from Publicis India that had the business for 15 years. Sources close to the development told ET that the account’s estimated worth is `5-6 crore.
Prasoon Joshi, CEO McCann Worldgroup India said “Ashish is a rare breed of creative talent who is backed by solid strategic thinking. He’s constantly rediscovering himself and genuinely interested in creating work with depth and effervescence at the same time. Moreover, he is a great team builder."
On his return to McCann, Chakravarty said, “There is a certain degree of familiarity and fondness that I have for McCann, having spent over a decade there... I have a huge regard for Prasoon, both as a creative leader and for the person that he is. Our bond runs deep, and we have a quirky chemistry of sorts; one that is maddening, and magical at the same time.”
Read More News on
Download The Economic Times News App to get Daily Market Updates & Live Business News.