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McCann India strikes gold in creative ecommerce

McCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a silver for the agency.

, ET Bureau|
Jun 20, 2018, 11.28 PM IST
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An elated Prasoon Joshi said on the victory, “It’s been a great journey to partner the growth trajectory of a brand like Paytm.”
Day 3 of the Cannes Lions Festival was a mixed bag for the Indian creative contingent. Overall there were five metals won — one Gold, two Silver and two Bronze.

McCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a silver for the agency. An elated Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific and CEO of McCann Worldgroup India said on the victory, “It’s been a great journey to partner the growth trajectory of a brand like Paytm.”

Shankar Nath, SVP, Paytm sharing his delight on the victory added, “This is further recognition of the consumer centric approach that we try to adopt at Paytm. Our effort has always been to build a narrative which resonates with our users, using realistic and simple situations to explain features and product details.”

The remaining metals came from the Film Craft and Brand Experience & Activation categories. In Film Craft, Ogilvy India’s MP Tourism ‘world’s most honest tourism’ campaign won two metals — a silver and a bronze. FCB India won a bronze in Brand Experience & Activation for The Times of India (Sindoor Khela) campaign. Indian entries did not win in Digital Craft, Industry Craft, Entertainment Lions for Music categories.

The next few days could still bring cheer for Indian creative work. In Direct Lions, India has got three shortlists. Ogilvy’s Vodafone Sakhi campaign has one, while The Times of India (Sindoor Khela) campaign got two nominations. In the PR category, there were six shortlists, including one each for BBDO India’s ‘Comparison Adds Pressure’ for Mirinda, McCann Health’s ‘The Noon Assembly’ work for Kwality Milk, WATConsult’s ‘#PowerlessQueen’ campaign for Project Nanhi Kali and The Times Of India (Sindoor Khela) campaign by FCB India. Ogilvy India got two shortlists, for Savlon ‘Haath Se Baat’ and ICICI Lombard’s ‘#IWillDriveYouHome’ campaigns. For Media Lions there were two nominations — Lodestar UM for The Times of India (Sindoor Khela) campaign and Mediacom for Gillette ‘Bachelor of Shaving’.

In the newly introduced Social & Influencer Lions category, India has two shortlists. The Times of India (Sindoor Khela) campaign created by FCB India and Puma’s ‘Suede Gully’ by DDB Mudra have got one nomination each. In the Product Design category, there were three shortlists. These include Reliance Jio’s ‘Passport To Republic Of Digital India’, TBWA India’s ‘Blink To Speak’ for Asha Ek Hope Foundation and Ogilvy India’s Savlon ‘ID-Guard’ for ITC.

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