The two-year deal is estimated at Rs 15 crore, two external industry officials said.
A PepsiCo spokesperson confirmed the signing up of Khan as new brand ambassador of Pepsi but declined to confirm the financials of the deal.
“The year 2020 will see brand Pepsi create a scale 360-degree campaign that will reflect the self-confidence of today's youth as effortless as Salman,” the person said.
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.
“This is a surprise move on Pepsi’s part,” said Rohit Ohri, chairman of ad agency FCB India, who has had a long and close association with Pepsi’s advertising in the past. “How this (association) will work out will depend on the way the advertising uses Salman along with the Pepsi irreverence.”
Khan, 54, is one of the most expensive celebrity brand endorsers, charging as much as Virat Kohli, according to an industry official. But he is not much visible on the endorsement circuit with big brands due to various controversies including some run-ins with the law.
Some of the brands Khan endorses include Somany Ceramics and Emami edible oils. He was ambassador for leading cola brand rival Thums Up till three years back.
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2 Comments on this Story
dipi ti260 days ago
Pepsi is fan of the poacher and killer by drunk driving. Some sick politicians also are. Do not drink Pepsicide
Venkat Reddy451 days ago
Now Sallu has come full circle, he will endorse what is the official cricket sponser of Paki team. Go hell with it.