The Economic Times
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| 04 March, 2021, 09:54 PM IST | E-Paper

    An alternate delivery channel: What began as a Covid-time experiment is now being explored by all restaurants

    The move coincides with dine-ins increasing with declining Covid cases.


    Industry executives said D2C channels also allow the restaurants to customise guest experiences and access to direct customer feedback instead of routing it through third-party aggregators.

    Leading fine dining chains such as Social, Big Chill and Mamagoto among dozens of others have begun escalating direct-to-consumer deliveries as an alternate channel for some of their brands, circumventing Zomato and Swiggy for some percentage of their deliveries. The fine dine brands are tying up with Dunzo, Delhivery or Shadowfax among others, at less than half the cost of what Zomato or Swiggy charge, with savings on commission costs paid to
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