The Economic Times
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| 04 March, 2021, 12:19 PM IST | E-Paper

    Cold wave brings some cheer to fashion and apparel retailers reeling under low sales

    The pandemic has been a roller coaster ride for retailers.


    After a better-than-expected sales in Diwali, cold weather is helping retailers to accelerate the recovery with brands from Arvind Fashions, Lifestyle, Benetton and Levi’s reporting up to 85% of last year’s business level in November, up from about 75% in September.

    NEW DELHI: On Sunday, the National Capital Region (NCR) recorded 6.9 degree Celsius, the coolest minimum temperature in November in the last 17 years as even colder weather gripped hilly parts of northern India. That has brought some welcome cheers to fashion and apparel retailers reeling under low sales and high inventories due to the prolonged pandemic. The cold wave is fuelling demand for big ticket winter-wear items like jackets, sweaters,
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